Life, 1928-09-14 · page 2 of 40
Life — September 14, 1928 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes Waterman's fountain pens, specifically the "Number Seven" model priced at $7.00. The ad highlights a practical consumer benefit: the pen's color-coded band on the cap identifies six different pen points (Red, Green, Purple, Pink, Blue, Yellow) suited to various writing styles—from "standard" to "flexible-fine" to "blunt." The key marketing message is convenience: customers can select a pen point matching their personal writing preferences without trial-and-error. The ad emphasizes this removes the friction from fountain pen selection, promising "perfect and permanent pen satisfaction." There is no political or satirical content here—it's straightforward product advertising from the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Color Band Inlay on the Cap Identifies the Character of Every Pen Point Purple “aw Nllow 5 Ae " 9 improved stub ‘STIFF—FINE Fine. tapered iat. This point ROUNDED © A Lrousands of fountain pen users are turning to Waterman's Number Seven. They are delighted with the ease with which they can select a pen point that exactly suits their style of writing. You will be, too, if you step into a store and ask the pen clerk to let you try the six Number Seven points and select the one that suits you best. No matter how you write—forward or back-hand, straight or slanting, thin line or broad line, a NUMBER SEVEN will match your style Why try to suit yourself to a pen point when it is so simple to get a pen point that is made to suit you? The sooner you try Waterman’s Number Seven the sooner you will be rewarded with perfect and permanent pen satisfaction. L. E. Waterman Company, 191 Broadway, New York Chicago Boston Sen Francisco Montreal Use Waterman’s INK in Waterman’s PENS Waterman's comicbooks.com