Life, 1928-09-06 · page 6 of 44
Life — September 6, 1928 — page 6: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. The page promotes the Mimeograph machine by the A.B. Dick Company of Chicago. The ad is titled "FOR WOMEN'S WORK" and frames the mimeograph as a labor-saving device specifically for female office workers and business professionals. It claims the machine reduces "drudgery of tiresome typing" and enables efficient document reproduction—thousands of "clean-cut letters, forms, bulletins, etc." hourly. The ornate decorative border and formal layout are typical of early 20th-century advertising style. The image shows the mechanical device itself. The gendered marketing language ("feminine office-world," emphasis on women's efficiency) reflects period assumptions about female clerical labor, positioning the mimeograph as technology that empowers women's workplace productivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AAKY ai, FOR WOMEN’S WORK to Improved household devices have not alone light- to ened woman’s burden. Millions of business women wil have had their tasks made easier by the Mimeo- graph. The feminine office-world generally acclaims it. Its splendid ability to reproduce hourly thou- \\ he sands of clean-cut letters, forms, bulletins, etc., has m reduced the drudgery of tiresome typing to a minimum. \ of It is the easiest and speediest way of doing important \ work, some of which could not be done without its \\ help. In the hands of a skillful woman it is a cleanly \\ ( and powerful device for the battering down of costs \ and the building up of efficiency. That’s why it is doing big and vital service in business and educational fields everywhere. The A. B. Dick Company, Chicago, will gladly send booklet and important information upon request. MIMEOGRAPH comicbooks.com