Life, 1928-09-06 · page 43 of 44
Life — September 6, 1928 — page 43: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straightforward automobile advertisement** for Whippet cars, made by Willys-Overland. The page promotes two sedan models: a 4-cylinder priced at $610 and a 6-cylinder at $770. The central text argues these are "lowest priced 4-door sedans" on the market while offering advanced engineering features (force-feed lubrication, silent timing chains, powerful brakes). The ad emphasizes value and manufacturering credibility, claiming Whippet's experience building "more than 2,000,000 motor cars" justifies the competitive pricing. Two vintage car illustrations show the vehicles with passengers visible through windows—typical 1920s advertising imagery meant to suggest modern comfort and respectability. This reflects the era's intense automobile competition and mass-production marketing strategies targeting middle-class buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
6-cylinder Sedan 4-cylinder LOWEST PRICED 4.DOOR SEDANS In dollar-for-dollar value there are no 4-door enclosed cars on the marketcomparable tothe Whippet Four and Whippet Six Sedan This is true not only because these smart Sedans are the lowest priced in the world, but because they represent the most advanced ideas in automotive er ecring, both mechanically and artistically. The Whippet Four offers full force-feed lubrication, silent timing chain, extra leg room ar powerful 4-wheel brakes. The new Whippet Si n to these, provides a g crankshaft, invar-strut pistons and many other important advantages. Such notable values are possible only because of the skill and expe- rience gained in the production of more than 2,000,000 motor cars. Whippet Touring $455; Roadster (with rumble seat) $5: $535. Whippet Six Touring $615; Roads Toledo, Ohio) and specifications subject to chan| Toledo, Ohio. Willys-Overland Sales Co., Lid., Toronto, ippet OURS and SIXES ‘770 Sedan S010 : Ai comicbooks.com