Life, 1928-09-06 · page 4 of 44
Life — September 6, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content promotes Kaffee Hag decaffeinated coffee through a lifestyle illustration showing a woman relaxing in bed while a maid serves her. The satirical content is minimal—limited to brief humor pieces on the right side, including jokes about French phrases, restaurant situations, and a swimming pool anecdote. These are light social observations rather than political commentary. The illustration's message is straightforward marketing: decaffeinated coffee allows leisure and rest without sleep disruption, positioning it as ideal for affluent households. The maid and bedroom setting emphasize luxury and comfort. The coupon offer encourages trial purchase. This reflects 1920s advertising strategy: lifestyle imagery selling not just the product but an aspirational social position.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Smart hostesses welcome the “Coffee that Lets You Sleep” Every hostess knows that delicious coffee is the crowning touch of din- ner—the late supper, the evening party. Yet so many people have been forced to give up coffee at night be- cause it disturbs their rest. Now these people can enjoy won- derful coffee—safely—at any hour. Kaffee Hag—a blend of the world’s finest coffees—has 97 % of the drug caffeine removed. It brings all of coffee’s delightful flavor and aroma, with nothing to affect sleep or nerves. No wonder this is such welcome news to every woman who entertains, or whose home folks cannot enjoy a friendly cup of coffee at night. Substitutes could never satisfy the true coffee lover. Only Kaffee Hag can delight the thousands who want coffee, but not caffeine. Try Kellogg’s* Kaffee Hag Cof- fee. Note how you enjoy it. Doc- tors recommend Kaffee Hag, the original decaffeinated coffee. At dealers. In full-pound cans, steel cut or in the bean. Also served in hotels, restaurants. On diners. For ten cents, we will send you a generous trial-size can. Just clip the coupon below. KAFFEE HAG CORPORATION 1803 Davenport Ave., Cleve! Please send me, postpaid, ugh Kailee Hag to make ten cups of good coffee. I enclose ten cents (stamps oF coin). Name, Fifty-Seventh beauty specialist MADAME edwina finkelsheim massages away the marks of time and from her salon de beauté crow’s-feet reluctantly hop away clients flock to her siren call from capitals large and capitals small with neither of which she spells her name and the clients are duly impressed by same statuettes nude aymphs flexing a thin knee, a fat Knee. nude nymphs hoisting this knee and that knee. nude nymphs writhing in dalcroze dips. nude nymphs bending from tummy and ‘ips. thus imparted are sculpture’s joys to the souls of staring messenger boys, modiste everything french for the wife or the wench the man pays “pour mademoiselle, rich manteaux.” “pour la subdeb, dainty hose.” “pour madame, gowns of éclat.” rour papa? zut! poor papa! restaurant mamie and sadie meet lenore just outside the door. they all go in to try salad and rolls and the waiters’ souls toy shop “the forty-foot canvas swimming tank. the mahogany schooner, the model bank. the locomotive, with steam — turned on..... take them all out to the car, please, john!” Baron Ireland. THIS SIDE OF HYSTERIA Toxxty as champion wasn't popular in te accepted sense. But just the same he must hae received telegrams of regret at his retirement. Which reminds us of the story of two Broad wayites. One was telling of feeling sad ove some happening to a friend, ‘But I sent hima telegram right away."’ The other Broadwayit asked him what he said in the telegram. “l wired, ‘Just heard the terrible news. I am shockol beyond words." “Not more than ten, ay how," answered the pal. —New York Evening Journal THE PROMOTER’S RACKET “Faruer,’’ said the small boy, “what is # prize-fight promoter?" “1 don't think I can make you understand exactly what I mean, Rollo. | should call him’ ticket speculator who has taken charge of te whole show."'—Washington Star. KAFFEE HAG COFFEE Not a substitute — but REAL COFFEE — minus caffeine Bat 1h LIFE: Published Weekly by Life Publishing Company, $98 Madison Ave... New York, N. Y. Subscription, $5.00. Vol. 92, No, 2302, Sept. 6, 1928. Ent'd as 2nd Class Matter, June 8, 1% New York Post Otc under art ct Sark 31870, Pristed in U-8. A: Eni’ ts 204 Chas Matter at the Post Office Dept., Ganda. Copyright 1928, Life Pub. Co., ia U. 8, England and Brits Revisto Maxim: ‘No man is a hero © passport photographer."’—Detroit News. >): | comicbooks.com