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Life, 1928-09-06 · page 36 of 44

Life — September 6, 1928 — page 36: what you’re looking at

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Life — September 6, 1928 — page 36: Life, 1928-09-06

What you’re looking at

This page is primarily **corporate advertising** for the American Telephone and Telegraph Company (AT&T), positioned as public-service messaging. **Main Advertisement:** AT&T claims that 5,000 of its 350,000 employees work solely on research and improvement of telephone service. The company emphasizes its reliability to investors—never missing dividend payments—and argues that profits beyond dividends are reinvested in service improvements rather than speculation. This is defensive messaging, likely responding to Progressive-era criticism of monopolistic practices and unfair profits. **Secondary Content:** The page also includes a charitable appeal for "Life's Camps for Needy Children" (summer camps in New Jersey and Connecticut), soliciting donations to send underprivileged children to the camps. This reflects early 20th-century philanthropic concerns about poor urban children's welfare. **Smaller Ads:** The Reddy Tee (golf equipment) and Dr. Scholl's Zino-pads (foot care) advertisements round out the commercial content. The AT&T ad represents corporate image-building during an era of antitrust scrutiny.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

5000 people whose sole job is bettering your service An Advertisement of the American Telephone and Telegraph Company Tue very nature of the tele- phone business necessitates a single interconnected system. The American Telephone and Telegraph Company accepts its re- sponsibility for a nation-wide tele- phone service as a public trust. It also accepts responsibility for the safety of the funds invested in it by more than 420,000 persons in every walk of life. From the time of its organization it has never missed paying a regular dividend, so that investors rightly feel assur- ance in providing money for the growth of the business. It is the policy of the company to use all income, beyond that neces- sary to pay regular dividends and maintain a surplus for finan- cial stability, to improve and extend the service. Because of the nature of the business, speculative profits have no place in it. The Bell System maintains in its research, engineering and business staffs and in the Bell Laboratories so0o workers—in a total of 350,000 employces—whose sole occupation is to improve the telephone art and to make these improvements instantly available throughout the nation. These workers are a guaranty of continued progress in furnishing the public a constantly improving tele- phone service at the lowest possible cost. Tee the ball high or low. Reddy Tees are easily set at whatever height the shot demands. Sold every- where. Red or yellow. 18 for 25c. THE REDDY ™é ac. us ear ove, Be sure you get the original and genuine Lire’s Camps for Needy Children (Continued from page 24) portant things to attend to, of course, but what is more important than the welfare of another and less fortunate fellow creature? So you, whistling happily and feeli pretty good around the pore a ‘wenty ($20) dollars to Lire’s Camps for Needy Children (our camp for boys is 2 Pottersville, N. J., and the one for girls is at Branchville, Conn.), and your twenty dollars will care for one child at either of these splendid places for eighteen health-giving and life-saving days. More money will take care of the and some of his heat-exhausted friends, or of Katie and some of her tiny cronics, Less, will be gratefully received and will accomplish much good. And when you make out your check to Lire’s Fresh Air Fund and mail it to us at 598 Madison Avenue, New York, you may know that you've done a fine thing, and done something that, doul- less, you've been wanting to do all sum mer. Besides that, you will have our deep. est gratitude, for without you we cans keep up this great work. Doubtless even at this, the eleventh hour, you would have sent Bill and Katie to the Camps. But our little ragged pair knew time was flying—knew that th Camps must soon close—that if they are to have one single breath of fresh air this summer, there is not a moment lose. They had to hold you up. They simply had to put it, “Yes o no?” L. A. F. Previously acknowledged Mrs. Edgar New York Hartshors $23,410 so Shut-in “Thank You Mr. and Mrs. W. J. Ariz... Mrs, John s From Wyeth’s adopted “Momsie. In Memory of Van Hamm, Wilshire, Sarah L, Downey, Port Chester, N Mrs. Po H. Wilks, New Bedford friend Anon (Minnea A Friend in Califor Mrs. E. H. Ludford.. Robert G. Horine, Colu A friend) (Brockton, Mass. (Continued on page 38) and burning on bottom of feet. At all drug, shoe and dept. stores—35¢ cholls Zino-pads For Free Sample, write The Scholl Mfg. Co., Cola? comicbooks.com