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Life, 1928-09-06 · page 34 of 44

Life — September 6, 1928 — page 34: what you’re looking at

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Life — September 6, 1928 — page 34: Life, 1928-09-06

What you’re looking at

This 1928 page promotes a satirical "Will Rogers for President" radio campaign. Will Rogers was a famous humorist and actor—the text describes him as "the Bunkless Candidate," mocking his lack of political pretense. The rally features Broadway celebrities (Leon Errol, Raymond Hitchcock, Gene Buck, Walter Winchell) supporting Rogers in a humorous challenge to the actual 1928 presidential race between Herbert Hoover and Alfred E. Smith. The right column contains unrelated satirical quotes from celebrities on trivial topics ("Hair is the natural covering for the human head"—Bernarr Macfadden), mocking their tendency to pontificate on everything. The bottom section, "At the Party," is comedic fiction about someone reluctantly attending a social event—complaints about early mornings, bad liquor, and forgetting people's names. This represents Life magazine's 1920s satirical style: mocking both politics (through Rogers) and celebrity culture simultaneously.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

listen in next Wednesday ! FIRST WILL ROGERS FOR PRESIDENT RADIO RALLY Through the courtesy of Kolster Radio, LIFE presents a series of Radio Rallies for Will Rogers, the Bunkless Candidate. Raymond Hitchcock Walter Winchell Gene Buck BROADWAY RALLY SPEAKERS LEON ERROL RAYMOND HITCHCOCK GENE BUCK WALTER WINCHELL BROADWAY STARS & CELEBRITIES Will Rogers’ friends in the theater will rally to his support in a rousing opening of his radio campaign. Tune in and hear the celebrities of Broadway, who knew him when, tell why he should be elected; hear the stars of the theater as they sing and play the songs that were hits when Will Rogers was in the Follies. WEDNESDAY- SEPT. 12-KOLSTER HOUR 10 P. M. Eastern Daylight Saving Time 8P.M. Contrat Standard Time New York City WOR Boston WNAC Providence WEAN Syracuse WFBL Buffale WMAK Detroit WGHF Baltimore WCAO Chicage WMAQ Telede WSPD Seuth Dartmouth WMAF Cleveland WHK Philadelphia WCAU Music « + + ¢ «+ « Buttons « © + + « « Speeches Come One + + + «© « Come All Pittsburgh WJAS Akron WADC Columbus WAIU Cincinnati WKRC Fort Wayne WOWO St. Louls KMOX Kansas City KMBC CouneN Bluffs KOIL Bridgeport WiC Little Rambles with Scrious Thinkers Ir two cards were brought in to my desk tomorrow, one reading Herbert Hoover and the other Alfred E. Smith, and | was told that both of them wanted to go to work in our advertising agency, I'd pet Hoover on his bigger record and his tter organizing ability.—Bruce Barton, And ook, ook, ook, fauky! This is how San Holypolypools. And this, pardonsky |, is the way Romeopullupalleaps Pose the pen man way me does.—James Joyce, Fatherhood is a condition that can never be known to the man who is not a father, —Sir Hall Caine, Hair is the natural covering for the human head.—Bernarr Macfadden, I would be against my own brother if he were Wet.—Rev. Billy Sunday. The Republican Convention sounded a note of moral leadership. —Mrs. Mabel Walker Willebrandt. There is more to life than just making money.—Charles M. Schwab. Being an actor is like being a sunset. —John Gilbert, At the Party Wuat I want to know is why was [ sap enough to come to this thing? I dont give a hoot for any of these people. I've got to get up carly tomorrow morning. And the liquor they put out isn’t even good sheep dip. “Hello, Ed! Hello, Alice. Hi, Joe! It’s sure great to see all of you.” Just as I expected. A regular riot. Smoke so thick you can hardly breathe. Wonder if that pretty red-haired girl is here. Probably not. “Looks like a big evening, eh? Gee, | wouldn't have missed this for anything.” All canned as usual. I suppose I've got to make an attempt to choke down some of this disinfectant. “Here's to you, Betty. Here's to your Aunt Fanny, Joe.” Imagine an alleged civilized man voluntarily drinking such stuff. I'll sure be in great shape tomorrow. “ Why, hello, Billie. Gee, sweetheart, I'm de lighted to see you. How's my own trit love this marvelous evening?” Do I know this dizzy dame? Is her name Billie? Or is Billie the one making that terrible noise on the piano? “Honey, I've called you wp at least a dozen times and you're new home.” I'm sleepy already. Wonder if! could pull some kind of a stal! and home. Let's see. What would sound halt way convincing? “Sure, Ed, I'll have ont with you.” I'll never be able to get away from this riot. Just imagine how I'll fed in the morning. This is positively the last rty they'll ever rope me in on. aioe! e Robert Lord. comicbooks.com | 388232 Dro