Life, 1928-09-06 · page 30 of 44
Life — September 6, 1928 — page 30: what you’re looking at
What you’re looking at
This page is primarily a **Smith & Wesson revolver advertisement** disguised as public safety advice. The illustration shows a motorist with a broken-down car at night—a vulnerable situation. The ad's pitch exploits fear: criminals supposedly prefer attacking unarmed people, so citizens should carry handguns for "emergency equipment." The language about "law and order" and "security" frames gun ownership as a moral duty to dependents. The accompanying text claims accidental discharge is "absolutely impossible"—a safety claim meant to address contemporary concerns about firearms accidents. The right column contains unrelated literary and social content (a poem about Galsworthy's novel, song titles, and brief humor notes), typical of Life magazine's miscellaneous format. This 1920s-era ad reflects early mass-market firearm marketing that normalized civilian gun ownership by appeals to protection and responsibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Falling Nigh ~ and a lonely road OES your family ride in a safe automobile? D Tire pump, wrenches and jack... these are under the seat for the minor emerg- encies when they happen. But... A thug or escaping convict would rather at- tack an unarmed pedestrian, motorist or house- holder than an armed one. The modern Smith & Wesson Safety—32 or 38 calibre—makes accidental discharge absolutely impossible. And it’s as quick as an electric spark in action when you need it. Don’t allow yourself to ‘‘put off for future consideration”’ anything so vital to others de- pendent upon you! Go to a good hardware store, sporting goods store, or other dealer for this important item of ‘‘emergency equipment.”’ The revolver is an effective instrument in the promotion of law and order. It it an in- valuable factor in the conservation of life and property and creates a feeling of security. SMITH &WESSON SPRINGFIELD, MASS..-U. 5A. Swan Song By John Galsworthy. Charles Scribner's Sons To everybody's keen regret The Forsyte clan emit their Swan Which proves to be a mixed quintette— A Michael, Soames, Anne, Fleur ang Jon song. Though Fleur and Jon, as readers know, Were dead in love with one another, Their troth received a fatal blow Because of Jon's resentful mother, Yet hearts must mend as best they can As months renew their dreary cycle, And Jon was wed by dark-eyed Anne While Fleur was wed to worthy Michael. Then Jon returned; and you'll be pained To see how madly Fleur pursued him. What Joseph could have kept unstained If such a reckless beauty wooed him? But not to hurt his gentle mate, He saw that he must sharply sever A lawless tie, and did not wait But wrote to Fleur, “Farewell forever!” Soames Forsyte watched the whole affair Without a word in blame or stricture; He idolized his daughter Fleur, And when, beneath a falling picture, She courted death, forlorn and lone, He rushed, before the blow descended, To save her life and lose his own; And thus the Forsyte tale is ended. Farewell to all that gilded brood, Their manors, tenements and_ store sites, Their British phlegm and fortitude; A sad farewell to all the Forsytes! Arthur Guiterman, LET'S HOPE FOR THE WORST Rememerr the black moods which engulfed out hero a few years ago? Look at him now, a cording to the song writers: “Oh, Boy, I'm Happy! “Tl Say I'm Happy!" “I'm Sitting on Top of the World!” “I'm Knee-Deep in Daisies,”* ‘I'm in Heaveal” “I'm Back in Love Again!’* ‘I'm in Love with All of You!"* “I'm Happy-Go-Lucky!” “No More Worryin’,"’ "I Spend My Days Chasing After Sunshine!"* ‘Hello, Bluebird!"* —Spokane Spokesman-Review, SOCIAL NOTE From the Mercyville (lowa) Ranner: “A Hol stein bull owned by Andrew Mossman out Saturday night and spent the night around town.""—New York Evening Post. Grats, we are informed, are not marryiag THE: REVOLVE RO MANUFAC TU BLE BL | 54 carly as they used to. Still, they are marrying We will be glad to send you our descriptive Booklet “D” upon reguest | more often.—Punch. comicbooks.com