Life, 1928-09-06 · page 2 of 44
Life — September 6, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **vintage advertisement**, not political satire. It promotes Sheaffer's "Lifetime" fountain pens, highlighting their carbon-copy capability—the pens could supposedly make three identical duplicates simultaneously while writing. The ad emphasizes the pen's reliability ("responds to the LIGHTEST TOUCH"), durability ("Guaranteed unconditionally for a lifetime"), and aesthetic appeal ("brilliant gold"). It targets affluent customers, particularly women, suggesting the pen is ideal for personal correspondence and confidential matters. The ornate decorative border and leaf imagery convey luxury and sophistication typical of 1920s-30s advertising design. Prices listed ($3.75-$10) indicate this was a premium product. The ad ran in *Life* magazine, which carried both satirical content and upscale advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Three strong carbon copies is a Lifetime’ specialty No two leaves could be more exactly alike than the clear-cut duplicates that the Lifetime pen makes. It is a carbon-copy specialist. Its master-built iridium nib will easily make three clear replicas of your personal letters and notes. Yet the Lifetime pen is ideal for the Palmer system of handwriting, because its ink flow is instantaneous, never failing, and responds to the LIGHTEST TOUCH. Guaranteed uncondi- tionally for a lifetime, this pen of unbreakable radite and brilliant gold is a faithful servant as well as a thing, of beauty. Buy a Lifetime and get the carbon- copy habit—especially for confidential matters. “Lifetime” pen in Breen or black, $8.75, Ladies’, $7.50—pencil, $4.25 De Luxe “Lifetime” pen, $10, pencil, $5. Others lower At better stores everywhere HEAFFER'’S PENS* PENCILS: SKR W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York + + Chicado_ + + San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 60-62 Front St., W. ‘Wellington, N. Z. + Sydney, Australia - London—199 Regent St. Reg. U.S. Pat, Of, ange Ny COxeeme SK WHOM ZS) ie ESE LIST SE comicbooks.com