Life, 1928-08-30 · page 35 of 36
Life — August 30, 1928 — page 35: what you’re looking at
What you’re looking at
This is a **Gillette Safety Razor advertisement**, not political satire. The page promotes Gillette's "Tuckaway" razor model through a humorous premise: that serious thinking happens during morning bathroom shaving, so a quality razor that doesn't interrupt your concentration is valuable. The diamond-shaped image shows the razor product in its gold-plated or silver-plated case with velvet lining. The advertisement uses gentle comedy about male bathroom routines to pitch the razor as a lifetime investment ($5-$75 depending on case material). There are no political figures or satirical commentary present. This appears to be a standard early 20th-century lifestyle advertisement using wit to market a consumer product—typical of *Life* magazine's advertising content during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on or \ i ea a ae ste “iy x ‘A i A 4 i | Some thinkers claim that they do their heaviest thinking at 7A.M. in the bathroom while shaving. If this is true, Gillette has probably been present at the birth of more sound ideas than you could shake a shaving- y 5 stick at. And one of the soundest ideas of all is that a razor which shaves so smoothly it never in- terrupts your train of THE NEW IMPROVED Gillette SAFETY RAZOR FIVE TO SEVENTY-FIVE DOLLARS thought, and which lasts a life- time, is a pretty good razor to stick to—for life. The Tuckaway is shown above. Acompact and complete set ina heavily gold plated case, purple velvet and satin lined. Blade box contains ten Gillette Blades (twenty shaving edges), $5. Same set in heavy silver plate, $5. Gillette Safety Razor Co., Boston, U.S. A. comicbooks.com