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Life, 1928-08-30 · page 32 of 36

Life — August 30, 1928 — page 32: what you’re looking at

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Life — August 30, 1928 — page 32: Life, 1928-08-30

What you’re looking at

This Life magazine page (page 30) contains two main elements: **Left side:** An advertisement for Welch's Grape Juice, promoting it as a healthy, refreshing beverage for social gatherings ("porch parties"). The ad emphasizes its nutritional value and natural ingredients. **Right side:** An article titled "Life's Camps for Needy Children," a fundraising appeal for camps serving impoverished urban children. The text describes a desperate slum boy in peril from poverty and heat, arguing that $20 can send one child to camp for eighteen days for fresh air, food, swimming, and wholesome activity—potentially redirecting his life away from vice and disease. **Below:** An advertisement for "Marmola," a weight-loss product, claiming people naturally shed excess fat through its "secret formula." The juxtaposition is striking: luxury beverages and weight-loss remedies occupy the same page as urgent pleas for starving children's rescue. This reflects the social inequalities of the era—likely the 1920s based on styling—where affluent readers were simultaneously encouraged to consume and reduce while others lacked basic nutrition.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Altways popular— Welch s ¢ ice or ginger ale or sparkling water, For the Porch Party Part of the pleasure of serving Welch’s Grape Juice is the knowl- edge that it’s so healthful as well as so refreshing. Just like the fresh fruit, Welch’s supplies mineral salts, fruit nour- ishment, and vitamines that help to keep your body in order. For it is the rich pure juice of fresh Con- cord grapes. Only the very finest Concord grapes in each year’s vintage are pressed for Welch’s. That is why it tastes so much better than anyother grape juice, whether you drink it straight, blended or diluted. It’s a fine fruit juice for children, and, luckily, they like it as well as grown ups. Recipes, including the always-popular Welch Punch, are printed on every label. . . ' Free—Ideas for Summer Drinks. Mail a postcard to The Welch Grape Juice Co., Westfield, N Y., L-92. In Canada, St. Catharines, Ontario. WELCH’S ine LIFE Lire’s Camps for Needy Children (Continued from page 5) boy of the slums who is is in peril? There is such a boy. A real, living, needy and desperate youngster. He is surrounded by poverty. He is unhappy and restless from his imprison- ment among the horrible tenement streets and alleys. He is nervous and white and weak from the sweltering heat that has lately laid so cruel a hand upon almost the whole country—and nowhere has it been laid so aqudly as in the breathless, dark rooms that the city poor call homes. He is in just the condition to be the prey of evil associations or the victim of any disease that may attack him, And only a few briet days yet remain before he will be expected to report once more at school and take up his work for another year. The country will expect him to do good work. It will expect him to be ‘ood boy. It will expect him ultimately to turn out to be a worthwhile citizen. You will expect all this of him. Let's think it over. The truth is, this boy is in peril. His whole future life Ties, in a way, in our hands, To the rescue! Who'll be the first to send us twenty dollars ($20) so that we can take this boy and send him to Lire’s Camp for Needy Children at Pottersville, New Jer- sey, for eighteen days? Who will send us twenty dollars so we can do this before the Camp closes for the season; so that we can feed him up well, give him extra rations of rich milk, make him sleep in the open air, swim in the delicious Prook, take long, health- giving walks, learn scout lore and scout rules of health and play, and be watched over intelligently and humanly and set on the right path for the coming winter? Who will save this boy and more boys like him? Twenty dollars ($20) pays for one child at Lire’s Camp for Boys or Lire’s Camp for Girls for eighteen glorious days. | \ If, now that time is getting so short and |} the need becoming so desperate, you could spare us enough for two or three children, that would be marvelous, but —and don’t make any mistake about this —we shall be as grateful if you can only spare us five dollars, We need every penny we can get. Money is the only thing that can provide such life-saving holidays for these needy little ones. Checks should be made payable to Lirt’s Fresh Air Fund, and sent to us at 598 Madison Avenue, New York. L. A. F. Previous! acknowledged. Leonard +$20,293.77 rooks, Pleasant 10.00 40.00 40.00 40.00 $.00 They Don’t Stay Nor do they starve Look about in any circle. Note how sle derness prevails. People gain. fat, just es always, but they don’t stay fat. They correct the abnormal condition. Some years neo science discovered a cause of excess fat. It lies in an under-active gland which largely controls nutrition. After thou sands of experiments on animals, a way was found to combat that deficiency, Physicians the world over now employ it in obesity, That method is embodied in Marmola prescription tablets. People have used them for 20 years—millions of boxes of them. Year by year the use has grown as users told others the results. Now people see them wherever they look. Slender figures which once were fat. Active people who once were sluggish. Be wise enough to follow their example. One simply takes four tablets daily until weight comes down to normal. No abnormal exercise or diet is required, though moderation helps. he method is not secret. The Marmola formula appears in every box, also the scien- tific reasons for all good effects. You know what you are taking, and why. Go try the method which has done so much. Marmola could not hold its high place for 20 years without doing what you want done. And doing that in a right and helpful way. Follow the example of the folks you envy. Start today. Marmola prescription tablets are sold by all druggists at $1 per box. Any druggist who is out will order from his jobber. MARMOLA Prescription Jablets Yhe Pleasant Way toReduce Syracuse... Dan Ham and Margaret Ham terville, Ma: E. C. Talbot, Los Angeles... In Memory of Doak O. Cons At home, at the theatre, while shopping or traveling, or if you find yourself in stuffy rooms or places, the pungent fra- france of Crown Lavender Smelling Salts clears the drain. ateadies the nerves, counteracts faintness and weariness. It i invigorating—a delight and com- fort. Sold everywhere. Schieffelin & Co., 170 William St., New York comicbooks.com