Life — August 30, 1928 — page 2: what you’re looking at

What you’re looking at

# Corona Typewriter Advertisement This page is primarily a **product advertisement**, not political satire. It promotes the Corona typewriter, manufactured by L.C. Smith & Corona Typewriters Inc (established 1901). The ad emphasizes Corona's practical features: standard keyboard, full-width carriage, and self-reversing ribbon. The key innovation highlighted is that Corona now offers a **"Duco finish"** option in cream color—matching contemporary desk décor—in addition to standard black, both priced at $60. The decorative illustration below the main product photo shows a man and woman in leisure activities (appears to be 1920s-era styling), suggesting the typewriter appeals to modern, stylish consumers. This reflects the era's marketing strategy: positioning typewriters as desirable consumer goods for progressive households, not merely office equipment.