Life, 1928-08-30 · page 2 of 36
Life — August 30, 1928 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes the Corona typewriter, manufactured by L.C. Smith & Corona Typewriters Inc (established 1901). The ad emphasizes Corona's practical features: standard keyboard, full-width carriage, and self-reversing ribbon. The key innovation highlighted is that Corona now offers a **"Duco finish"** option in cream color—matching contemporary desk décor—in addition to standard black, both priced at $60. The decorative illustration below the main product photo shows a man and woman in leisure activities (appears to be 1920s-era styling), suggesting the typewriter appeals to modern, stylish consumers. This reflects the era's marketing strategy: positioning typewriters as desirable consumer goods for progressive households, not merely office equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Write fora free copy of this new illustrated Corona Catalog. Corona 1n colors! [Cream] BEAUTIFUL machine—and as practical as it is good look- ing. Compare Corona with an office typewriter. It has the same standard keyboard — the same full width carriage — the same type-bar action. There’s a real variable line spacer—paper guide—12-yard self-reversing ribbon—all conveniences. Corona is the only portable typewriter with a million satisfied users. Now in addition to the standard black finish you may have Corona in Duco finish if you desire—to match the color scheme of desk or room, The price is the same for both black and colored Coronas— only $60. Sold on convenient terms. At typewriter stores everywhere. LC Smith & Corona Typewriters Inc Fstablished 1903 Sales offices in principal cities of the world 809 FE. Washington Street, Syracuse, N. Y. 1. C Smith — the Ball-Bear- ing Office Machine, Its light touch and easy action increase output, eliminate fatigue. comicbooks.com