Life — August 23, 1928 — page 1: what you’re looking at

What you’re looking at

This cover illustrates the magazine's sections: "Amusement News," "Personalities," and "Sport." The central image shows a stylishly dressed woman at a desk surrounded by modern office equipment—typewriters, adding machines, and papers—depicting the "New Woman" of the 1920s workforce. The bottom caption advertises a typewriter color option, playing on the phrase "A Color for Every Mood." The joke references irritation at colleagues Dugan & Minsk and Miss Connelly, with the quip "I'm mad at them"—suggesting the red typewriter expresses her anger. This reflects 1920s humor about women entering professional workplaces in greater numbers during the post-WWI era, mixing mild sexism with admiration for modern female independence and workplace participation.