Life, 1928-08-16 · page 43 of 48
Life — August 16, 1928 — page 43: what you’re looking at
What you’re looking at
This page combines **charitable fundraising** with period advertising. The main content is a pitch for Life's Fresh Air Fund, seeking $20 donations to send urban boys ("Bills") to summer camp for eighteen days. The appeal emphasizes character-building and redemption—preventing youth from "going wrong" through outdoor recreation and wholesome influence. The accompanying illustration shows two well-dressed men discussing a boy, visualizing the "before and after" concept of the fund's mission. The page is otherwise dominated by **product advertisements**: a Westclox pocket watch ($1.50) and Westclox auto clock ($2.50), plus a Squibb's Dental Cream ad targeting smokers. A long list of acknowledged donors appears in the center—typical of philanthropic publications crediting contributors. The "Danger Line" footer appears to be an unrelated advertisement section. This reflects 1930s-era concerns about urban youth welfare and the marketing strategies of mass-circulation magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a8 BR re Ba s ae New Model © Pocket Ben, The Westclox watch HERE’S more precision in the workmanship, more reliability in service and more good looks in the design of the new model Pocket Ben than you'd ever expect in a $1.50 watch. Built by the makers of Big Ben and other Westclox. Sold everywhere WESTERN CLOCK COMPANY La Salle, Illinois New Westclox , Auto Clock Attractive, convenient, reliable, Fits any car. Quickly attached on dash LIFE So there’s our Bill. Just at the age when he may go wrong. Just at the age when, with a Fede boost, he may turn out to be a splendid chap. Let's stop saying something ought to be done. Let’s do something. Let's make some slight sacrifice and set at least one little fellow citizen on the right road. Twenty ($20) dollars will send a Bill to the country for eighteen days. More will help a lot of other boys. Less will be used in gathering together the necessary fund for one small man. Twenty dollars! It’s a sporting proposition, You may lose—but we doubt it. You'd doubt it, too, if you could see the boys at the Camp. Eager, happy, full of promise, and loaded to the brim with new ambitions. Who'll be the first to send us the next twenty dollars—for another Bill? Checks should be made payable to Lire’s Fresh Air Fund, and sent to us at 598 Madison Avenue, New York. acknowledged eford, Cinci J. re D. C. Swatlan Mrs, Lewis J. Reuben S. Miss Olive. Mr. and M M C._ McShan, Sanat Mrs. Harold B. Scott Eisenhow Vv . Yeaton, Brooklyn, Pa. Roecce C, Rider, Cambridge Spring: sees Esse Bee evuSSS3 RSusrSus-55 f 8888883 S888 8838383 333838383333 Salt | City Elizabeth H. Coray, Salt Lake rey wassu8u u Jack Blackbu: . St. Loui 8 1. H. S. Handy,’ Syracuse, N. Matthew’ P. Cornwall, Morristown, Arthur C." Foster, Haskell, Tex Adeline SM. Briand, Boston {estua M.' Holmes,’ Eiki pa npesasronpngng doe SSuhBsSssSSsssnsusus Roe <3 and Mrs. Heng BMetth entry P. Melfhenny, B.C, Atlanta... >, M. 1. C.D, Crool . Barton Town: . (Continued om page 31) B8sese Ssssssssssssssshsssss Meseagas segees 38 Has anyone told you about it? Haven't you heard it noised abroad that smokers have a friend? A helpful friend—one that puts a new fund of pleasure in smoking. Maybe you haven't heard the news in just that way, but surely you've heard of Squibb’s Dental Cream —and Squibb’s is the smoker's friend. Naturally Squibb’s freshens your mouth. But it does a lot more too. It fights to keep your mouth fit and healthy long after its actual use, sweetens the breath and makes for an unvarying and pleasant smoke appetite. Introduce yourself now to Squibb's Dental Cream. You'll find a friend who'll put an unsuspected zest in your whole smoking day. 40c at any druggist’s. Copyright 1938 by E.R. Squibb @ Sons DANGER LINE comicbooks.com