Life, 1928-08-16 · page 35 of 48
Life — August 16, 1928 — page 35: what you’re looking at
What you’re looking at
This page contains social gossip and satirical commentary typical of Life's era (appears to be 1920s-30s based on references to Hoover and Prohibition-era "gin and Italian Vermouth"). **Top cartoon**: Shows a fashionable woman discussing divorce with an interviewer. The satire is that she won her legal case but demands a new trial because the *publicity* disappointed her—mocking celebrities' vanity and divorce scandals as entertainment spectacles. **"Ad Infinitum" section**: A humorous paradox about industrial growth. A manufacturer started small but now owns five factories with triple the employees, yet *cannot* meet demand. The joke: his product is "No Parking" signs—utterly useless prosperity. This satirizes American consumer culture and the absurdity of manufacturing demand during economic expansion. **Bottom cartoon**: Depicts a father and young people lounging near a refrigerator, finding each other "cool." Light domestic satire on generational social trends. The gossip column includes references to wealthy figures (Vanderbilts, Emersons) and mentions Saratoga racing—typical society-page content mixed with political commentary (the Smith vs. Hoover election reference).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“What are your racing colors?” To which yestion the w.k.o. it is reported replied, “Oh, just gin and Italian Vermouth.” eeeMrs. Graham Fair Vanderbilt and Mrs. Margaret Emerson Baker, owners respectively of the Fair Stable and the Sagamore Stable, are rubbing elbows in| adjoining boxes in the Club House en- closure. ***The Commanders and the California Humming Birds are the features at the Lido Venice, the Spa’s Night Club de Luxe. ‘or a fee of fifteen cents visitors may enter the City Casino—formerly Richard Canfield’s Palace of Chance—and inspect the famous carpet that still covers the floor of what once was the gaming room. The cover charge also entitles the caller to one pint of Saratoga’s state-owned table waters. Clarence H, Knapp. New York Born local baseball clubs are doing grandly at this writing. ***Mr. and Mrs. Gerald Brooks are go- ing to Europe next month, but nearly everybody else will be back home by that time. ***Charley Schwartz is up at Saratoga for the races. Chas, is known as the king of sports and it is apropos that he should be interested in the sport of kings, as horse- racing is popularly called. & Work has begun on the new bank bldg. near the depot. *eeWill Durant and J. P. McEvoy were pitching horseshoes up at Bye-Bye, Conn., the other day. J. P. is one ot the old- fashioned boys who wears a vest and sus- penders on the hottest days. ***Looks like we were in for another torrid spell. ***The town is full of visitors from the West and South buying things for the Xmas trade in their stores. Not to put too fine a point on it, most of these boys act different from how they will vote. ***Milt Livingston, the genial baker, has been way out West on a pleasure trip. He certainly escaped some baking weather here, is how one of his anonymous friends put it. ““This is a funny country. Everybody we know says he or she is going to vote for Smith but that Hoover will be elected. If Hoover is elected Bill Irwin and Geo. Barr Baker will probably both turn down cabinet portfolios, especially Bill. Franklin P, Adams. Arter THe Divorce Movie Star: I've decided to demand a new trial, Interviewer: But why? You won the case. Star: I know—But I wasn't satisfied with the publicity, Ad Infinitum had twenty-five thousand wage-carners on his payroll. Turee years ago he started manufactur- payr . : , 5 ing in his spare time in his cellar. Today, with twice as many factories Two years ago he built a factory and and three times as many employees, he employed over two hundred persons. cannot meet the demand for his product. Last year he owned five factories and} He manufactures “No Parking” signs. Dao Hrrcues tHe Favorrre Neckinc Lounce to THe Fricioaire AND THE YOUNG i Tuincs Fino Each OtHer RatHer Coor comicbooks.com