Life, 1928-08-16 · page 29 of 48
Life — August 16, 1928 — page 29: what you’re looking at
What you’re looking at
This page contains several satirical items about 1920s American society: **"After the Divorce"** mocks celebrity culture—a movie star won her divorce case but demands a new trial because the *publicity* disappointed her, revealing superficial celebrity priorities. **"Ad Infinitum"** satirizes absurd business success: a man manufacturing "No Parking" signs has exponentially expanded his factories and workforce, yet cannot meet demand. The joke critiques both the proliferation of parking regulations in modern cities and entrepreneurs profiting from trivial products. The main illustration depicts a father figure and young woman lounging together while examining each other—captioned as finding "each other rather cool." This appears to mock changing social mores and the informality of modern courtship. The column by Franklin P. Adams contains gossipy New York society notes about horse racing, baseball, and upcoming trips, peppered with political commentary suggesting voters will claim to support Smith but elect Hoover (likely referencing the 1928 presidential election). Overall, the page satirizes modern commercialism, celebrity vanity, and shifting social values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
21 “What are your racing colors?” To which question the w.k.o. it is reported replied, “Oh, just gin and Italian Vermouth.” ¢**Mrs. Graham Fair Vanderbilt and Mrs. Margaret Emerson Baker, owners respectively of the Fair Stable and the Sagamore Stable, are rubbing clbows in adjoining boxes in the Club House en- | closure. ***The Commanders and the California | Humming Birds are the features at the) . Lido Venice, the Spa’s Night Club de! Luxe. ***For a fee of fifteen cents visitors may | enter the City Casino—formerly Richard Canfield’s Palace of Chance—and inspect the famous carpet that still covers the floor of what once was the gaming room. The cover charge also entitles the caller to one pint of Saratoga’s state-owned table waters. Clarence H. Knapp. New York Born local baseball clubs are doing grandly at this writing. | ***Mr. and Mrs. Gerald Brooks are go- ing to Europe next month, but nearly everybody else will be back home by that ume. ***Charley Schwartz is up at Saratoga for the races. Chas. is known as the king of sports and it is apropos that he should be interested in the sport of kings, as horse- racing is popularly called. «& Work has begun on the new bank bldg. near the depot. *e*Will Durant and J. P. McEvoy were pitching horseshoes up at Bye-Bye, Conn., the other day. J. P. is one of the old- fashioned boys who wears a vest and sus- penders on the hottest days. ***Looks like we were in for another torrid spell. ***The town is full of visitors from the West and South buying things for the Xmas trade in their stores. Not to put too fine a point on it, most of these boys act different from how they will vote. ***Milt Livingston, the genial baker, has been way out West on a pleasure trip. He certainly escaped some baking weather here, is how one of his anonymous friends put it, ***This is a funny country. Everybody we know says he or she is going to vote for Smith but that Hoover will be elected. If Hoover is elected Bill Irwin and Geo, Barr Baker will probably both turn down cabinet portfolios, especially Bill. Franklin P. Adams. Arter THE Divorce Movie Star: I've decided to demand a new trial. Interviewer: But why? You won the case. Star: I know—But I wasn’t satisfied with the publicity. Ad Infinitum ie H is payroll. Turee years ago he started manufactur- Pay . . ( . ing in his spare time in his cellar Today, with twice as many factories Two years ago he built a factory and and three times as many employces, he employed over two hundred persons. cannot meet the demand for his product. Last year he owned five factories and] He manufactures “No Parking” signs. had twenty-five thousand wage-carners on v Dao Hitcues tHe Favorite Neckinc Lounce to THE Fricwaire AND THE YOUNG Tuincs Fino Eacu) Otner Ratuer Coot comicbooks.com