Life, 1928-08-16 · page 27 of 48
Life — August 16, 1928 — page 27: what you’re looking at
What you’re looking at
This page from *Life* magazine features "Neighborhood News"—a satirical gossip column format reporting on various American cities (Seattle, Detroit, Los Angeles, Boston, Chicago, Spokane). The humor relies on **small-town trivialities presented as major news**: a man wearing spats, a new store's unpainted exterior, blackberry season sales, and marathon dancers in Windsor. The satire mocks both provincial small-town life and newspapers' breathless coverage of mundane local events. Several items reference **Prohibition-era culture**: stone crocks and gallon jugs (used for illegal alcohol production), and a temperance conference. References to "unsolved gang murders" in Los Angeles reflect real 1920s organized crime. The column also includes minor celebrity mentions (Mayor Walker, newspaper cartoonists Swinnerton and Powers) and political figures, treating them with irreverent familiarity typical of *Life*'s satirical tone. The overall point: mocking the absurdity of small-town American life and local newspaper self-importance during the Jazz Age.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a 19 HARDWARE 8.smit a5 EERE, NEIGHBORHOOD NEWS twiggle. He dropped from exhaustion |s@* There was quite a disturbance at the Seattle Quire a few stone crocks and gallon jugs are being sold by our merchants these days, the blackberry season being at hand. ***E. Nelson, the intrepid world girdler as he is called by some, is now of here. Welcome to our happy midst, Erik. ***Miss G. Ahlblad, formerly of here, was married recently in New York City and will visit here shortly with her husband who is a Mr. Smith of that town. ***C. Wilbur of Washington (D. C.) spent several days here looking over the Navy which is his job. Come again Curtis and bring your boats with you. «&% Frank McDermott’s new store is com- ing along nicely. He says he hasn't picked out the paint for it yet. Hal Burdick. Detroit Joun Sosnowsx1, who was the best dressed man in Congress until Bob Clancy turned Republican and beat him, is out for the office again. John is the only man hereabouts who wears spats for any pur- pose except to keep his ankles warm. ***Several from here who went to New York July 26 to make a slew of money on the big fight are expected back soon if the walking weather keeps good. ***Gov. Fred Green was so busy lately that he clean forgot to observe Be-Kind- to-Animals Week, but he has been re- minded, and says he will be kind to an animal this week, sure. ***Russel Crouse, the noted N. Y. col- umnist, was a welcome caller at the sanc- tum, and told some stories which were a scream. Come again, Russ, and stay longer, say we. ***The new Civic Theater is making great strides under the guiding hand of our distinguished thespian, Jessie Bon- stelle. It has been truly said, “God made the heavens but Jessie makes the stars,” meaning theatrical stars, of course. &% Being somewhat tired of life, He scribe ferried over to Windsor one night to sce the marathon dancers do the merry after ten minutes. ***Our enterprising citizens, the Book boys, have put up some new lights on Washington Blvd., the same making this the best lighted street in the world. Ah, there, Boston! Ah, there, Philadelphia! ***ls it warm enough for you? Elmer C, Adams. Los Angeles D. W. Gress of the telephone co. gives it out that we can now phone all the way to Switzerland from here. That's progress all right, D. W., but after you ring them up, what the he—ll is there to say? *°*L.A. doesn’t aim to take a back seat to Chicago in anything. We've had_ six unsolved gang murders in the last month, ***Mayor Walker of Gotham was up to see W. R. Hearst at his San Simeon place but judging from Swinnerton’s and Powers’ cartoons, it didn’t do much good. *°°The grand jury is in session here, this being the county seat. ***Delegates to the World Sunday School Conference here have come out flatfooted with an uncompromising stand in favor of temperance. ***Tourists are finding our summer climate quite as delightful as same in winter.—Advt. Wm. ]. Pringle, Jr. Boston Crartey Gameritt, conductor on the Merchants Limited, was in New York a couple of days last week. *°°The new summer issue of the tele- phone book is out. It is hard to believe there can be 562 pages of right numbers. **°R. Byrd of Brimmer St. is planning on a business trip to the South Pole this fall. *°*Painters have been administering two coats of red paint to an establishment in South Boston. We could not learn whether it is to be a Woolworth store, an A. & P. place or a fire station. Franklin Square House last wk. The Na- tional Geographic failed to arrive on time. **°A new roller coaster has been installed at Revere Beach for the dipsomaniacs. ***Larry Bitner, the local bong veevong, has returned from a vacation out of town, As near as we can make out, he visited a place called Guinan, Texas. ***Oliver W. Holmes and Louis Bran- deis, local boys who have jobs in Wash- ington, D. C., are vacationizing here- abouts. Neal O'Hara, Chicago Our local beauty shoppe is now equipped to give permanent waves, having given three already at this writing, one of which turned out quite well. ***Everybody is wishing they were Clara Bow this hot weather. ***Charley Grimm, the well-known Cub member, is now driving a new 1928 model banjo, on which he can already render “Sweet Adeline” with éclat (French). Charley expects to have quite an extensive repertoire by the time the boys bring home the pennant. & Quite a number of people here are letting their radio batteries run down until after election. **°The corner grocery reports right smart of sugar is being bought by its customers these days. In case Hoover does get elected, Poiks say, there’s no sense in taking too many chances. ***If you don’t see your name here, better pay up that back subscription or you might see it next week.—Advt. Asia Kagowan. Spokane Hazevton Spencer, who is leaving the State College at Pullman to teach Shake- speare at Johns Hopkins, spent several days here trying to get a letter of intro- duction to Gene Tunney. ***Clipper Smith, Gonzaga College's hustling football coach, has been studying under Knute Rockne this summer, and comicbooks.com