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Life, 1928-08-16 · page 10 of 48

Life — August 16, 1928 — page 10: what you’re looking at

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Life — August 16, 1928 — page 10: Life, 1928-08-16

What you’re looking at

This page mixes advertisements with satirical content typical of Life magazine's format. The **left side** advertises Hinds Cream shaving product with instructional diagrams showing application steps. The **center** contains "Ballade of an Alarming Epidemic" by N.D. Plume, a satirical poem mocking 1920s collecting crazes. It references real figures like **Washington** and **Bet-a-Million Gates** (a known wealthy collector), while skewering nouveau-riche Americans obsessively accumulating antiques and curios. The "nouveau-antiquarian" refrain satirizes pretentious social climbing through acquisition. The **right side** advertises Welch's grape juice, using a illustration of refreshing drinks. The poem's satire targets materialism and status-seeking among the wealthy during the prosperous 1920s—a common Life magazine theme mocking American consumer culture and affectation.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Before having HINDS CREAM The secret Of a smooth shave Is a soft beard. But who will take Three minutes To rub in lather? Men don't. They just rub Hinds Cream On their faces Before \athering up. And cut their Shaving time In half, Try it. Here’s the way:— 2 Before you lather, rub in Hinds Cream vigor- ously for two or three seconds. You'll be sur- prised how it softens the beard! Then lather right over the Hinds Cream while it is still wet. Boy! what a clean, smooth, have! easy shave! fax After shaving, rub in a little more Hinds Cream until your fin- gers cling. Your skin will feel soft and re- laxed all day. t After Shaving HINDS CREAM . fol LEHN & FINK, Inc. Sole Distributors Dept. 1443 Bloomficld, N. J, Please send me a sample bottle of Hinds Honey and Almond Cream, so I can enjoy asmooth shave for once. Name, (This coupon not good after August, 1929) Shave your face but save your skin LIFeE Ballade of an Alarming Epidemic Now every one with idle cash In these so-called United States Is busily collecting trash From earlier—though doubtful Now luster bowls and pewter plates Entice the proletarian And [have added to my hates dates; The nouveau-antiquarian, Now The arty connoisseur debates, And Burks and Berkowitzes clash On Stiegel’s esoteric traits. Smith and Smithers boldly Antique collecting ar Soth aesthete and vul While on my nerve The nouveau-antiquanan, Then devil take the bits of sash Once worn by Washington at fétes! And cursed be the calabash Once smoked by Bet-a-Million Gates! Were I the pow'r that legislates I'd issue rights riparian To drown these pests crates): The nouveau-antiquarian. (in leaden L'Envot Prince, though of ancient junk orates h hopeful millenarian, He knows oblivion awaits The nouveau-antiquarian. N. D. Plume. In the Tree Surgery “Wuat’s Miss Willow weeping about?” “She's afraid she may have to lose a limb.” “My dear! I had three lower limbs taken off, and a cavity filled with cement, and the surgeon said—" “He told me he'd never seen a tree with such a high sap pressure as I—oh, there’s Miss Beech. How does she kee; her bark so smooth? Mine peels read fully in this hot weather.” “Sh! Don’t look ‘round. It’s Mrs. Chestnut; she'll spring that old story about her leaves falling out. By the way, what do you use on your leaves?” “The surgeon has a new spray, simply wonderful for thick glossy leaves! Even Mrs. Oak—” “It’s a hundred and sixty years since she was an acorn! Oh, here's the surgeon!” “He's coming this ways I feel as if I were rooted to the spot! I do hope he won't decide to operate.” Thomas Pye. Movie Director: When we've run this car over the cliff, call up the junkman and have him haul it away. Property Man: Aw, let me have it. I've got a nephew that’s going away to college in September. After the ' Game Mighty refreshing with cracked 1c, or ginger ale or sparkling water OOL yourself off while you talk itover, with a glass of Welch’s Grape Juice. There’s nothing more truly re- freshing. Because Welch’s is the pure juice of fresh fruit it supplies energy value, fruit nourishment and mineral salts your body needs. And the flavor is delightful, whether you drink Welch’s straight, blended or diluted. If you want a long cool drink mix Welch’s with ginger ale or sparkling water, or make a pitcher of Welch Punch. Recipes are on every label. At soda fountains ask for straight Welch’s or a Welch-ade. Free—How to make Fruit Drinks. Mail a postcard to The Welch Grape Juice Co., L-91, Westfield, N. Y. In Canada, St. Catharines, Ont. WELCH’S Once you've tasted Welch’s no other grape juice will do comicbooks.com