Life, 1928-08-09 · page 4 of 40
Life — August 9, 1928 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not political satire**. The page features a Mimeograph machine—a document reproduction device common in early-to-mid 20th century offices. The ad employs playful language ("Topping!") and rhetorical persuasion typical of the era, positioning the Mimeograph as an essential business tool for reproducing documents "at high speed and low cost." The ornate decorative frame and presence in *Life* magazine suggests this was pitched to educated, business-minded readers. There is no political cartoon or satirical commentary here—rather, this is straightforward product marketing disguised with period charm and promotional copy encouraging readers to request information from A.B. Dick Company in Chicago. The device itself appears in the oval photograph at top.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEARN ABOUT THIS You may know a great deal about the spinning power of a top. You may have all available infor- mation concerning centrifugal force. But if you don’t know the Mimeograph, there are undoubtedly many things profitable for you to know concerning the speedy revolutions of its finely balanced cylinder. Let us ex- plain to you what its facile ability to reproduce all kinds of letters, bulletins, forms, charts, diagrams, etc., at high speed and low cost, may mean to you and your work, The Mimeograph is one of the most important and successful time and money savers in the American business and educational system. Topping! You can’t know what it can do for you until you have investigated. Without any obligation whatever we will be glad to send you the needed—and._interesting—information. Why not write right now to A. B. Dick Company, Chicago, for newest booklet? MIMEOGRAPH comicbooks.com