Life, 1928-08-09 · page 39 of 40
Life — August 9, 1928 — page 39: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Willys-Knight Six, likely from the 1920s. The page promotes three models: the Standard Six Coach ($995), the Special Six, and the Great Six, emphasizing their "patented double-sleeve-valve engine" and reliability. The ad highlights that over 300,000 drivers already own Willys-Knights, positioning the brand as established and trustworthy. The inset photograph shows a man driving, presumably demonstrating the car's ease of operation and comfort. The main illustration displays the coach-style body with multiple windows—a practical family vehicle of the era. The tagline "Smoother with use...Performance that constantly improves its best" suggests the engine performs better as it breaks in, a selling point for that mechanical generation. This represents typical automotive advertising of the pre-Depression era, aimed at middle-class consumers seeking reliable, affordable transportation during America's automobile boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Smoother with use Performance that constantly Superiorities of patented double- sleeve-valve engine available to thousands more | bee poole in pick-up to meet the demands of modern traffic _—a smooth, unfailing flow of power, effortlessly delivered mile after mile, year after year—an engine that is always at its best, as fresh at the end of a hard day's run as at the start—simplicity of design that insures remarkable freedom from repair and carbon troubles —these are some of the many advantages enjoyed by more than 300,000 enthusiastic drivers of Willys-Knights. Now, at a record low price, the new Stand- ard Six brings you all the quality supremacy which has won world-wide prestige for Willys-Knight. Two other brilliant Sixes The Special Six, always popular with ex- perienced motorists, is now still further dis- tinguished by many added refinements and beautiful new color options. The Great Six, one of America’s most lux- urious cars, is now equipped with a larger and more powerful engine, insuring even higher and smoother speed and even livelier acceleration, improves its best = STANDARD SIX COACH $995 Willys-Knight Sixes from $995 to $2695, in the Standard Six, Special Six and Great Six divisions. Prices f.0.b. Tole Jo, Ohio, an ch fications subject to change without notice ys- Over! Toledo, Ohio, Willys-Overland Sales Co., ba Toronte e022 222222 ae SDSS S SSS SS te WILLYS-KNIGHT SIX comicbooks.com