Life, 1928-08-09 · page 37 of 40
Life — August 9, 1928 — page 37: what you’re looking at
What you’re looking at
This page combines a charitable appeal with golf-themed advertisements disguised as personal correspondence. **Left side:** Life's Fresh Air Fund solicits donations for poor urban children—a girl in Branchville and a "scraggy little motherless boy" on Chrystie Street—who need money for camp experiences. The tone emphasizes sympathy paired with practical need ("only money will..."). A donation list follows. **Right side:** Three letters from "Creaking Valley Golf Club" appear to be personal correspondence but are actually *advertisements for Spalding sporting goods*. The sender brags about ten "iron men" (golf clubs) and boasts that Spalding balls dominate tournament play, including the U.S. Open. The handwritten style creates false intimacy to sell products. **The satire:** The juxtaposition highlights the era's class contrasts—desperate children needing aid versus affluent golfers casually discussing expensive equipment and tournament victories. The fake "personal letters" mock advertising's deceptive techniques.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Camps for Needy Children (Continued from page 33) trees in Branchville. Sympathy is a won- derful thing—but only money will get her there. Will you send us some for her? ‘And that scraggy little motherless boy down in Chrystie Street, who hardly knows how to ask for anything and yet who longs so achingly for one fleeting glimpse of green fields and waving trees only money will send him out to Pot- tersville where he can run wild and free, where he can slide down the chute into a real brook, and where he will be made plump and happy. Only money will do this. Will you send us some for him? Time presses. We need your help. Will you send us something today? All checks should be made payable to Lire’s Fresh Air Fund, and sent to us at 598 Madison Avenue, New York. L.A.F. Previously acknowledged... ..... és Enelle B. Matthews, Stamford, Conn... Esty Plainfield, N. J. . -$11,069.87 10.00 ne S33 wendos 555 333 23333 ambley, Newport, R. . P. Raine, Mt. Pocono, Pa... Geo. S. Capelle, Jr, Wilmington, bn lenniman, Kalamazoo. h S. Bryant, Boston rs Edward Thaw, Milton, Mass. it Winchester, Mass... 1: W. McCroskey, New York I. McCulloch,” Manhasset. ‘ew York y of J.B. McC FN Powers, Springfield, "Mass. «-°- Mrs H. 8. Clark, Huntington, Mass.: w Taunton, Mass. " Jr., “Tayside, Farms, Mich. P Morris, ‘Columbus, elfen, College Point lin, Jamestown, Glen Head, N. shatter, Atiantic Neck, 1. Philadelphia sg Margaret tevens, Yonkers W. T, Colville, Carbondale, Pa.. ‘ew Rochell Chapman, No E. Young,” Saranaz New Rochelie a antes veBSS5R Susu hea’ Aliyn, Cambridge. Mass. 40 Nash, New Vork : ‘entworth, New Yor 5 Margaret P. Steven: Newport, R. I... (Continued on page 36) Creaxine Vattey Gour Crus July 10 Dear Sam: Enclosed are the ten iron men. But look out for me next Saturday, for I am going to play a Spalding ball. And you know the Spalding ball has won three times as many major championships — at home and abroad — in the last ten years as all other makes of balls combined. Joe, the Spalding ball has won every important tournament played in this country so far this year — including the U. S. Open. So watch my smoke next Saturday. comicbooks.com