Life, 1928-08-09 · page 32 of 40
Life — August 9, 1928 — page 32: what you’re looking at
What you’re looking at
This page contains primarily **advertising and light satirical poetry**, not political cartoons. The **Mollé shaving cream ads** (left) use cartoon mascots to promote the product's ease and speed, claiming superior results without cutting skin—typical early-20th-century cosmetics marketing. The center features a satirical **poem titled "Ballad of Book Chatter"** mocking publishers' blurbs and book critics. The satire targets overused literary clichés—particularly the phrase "the American scene"—which the poet pleads critics abandon. It's a lighthearted jab at pretentious publishing language. The right side contains a humorous piece called **"Sentimental Journeys"** about a wealthy man nostalgically returning to his childhood hometown, only to discover all the charming, winding roads have been replaced by modern, straight, numbered highways. The satire critiques how modernization and progress have erased romantic nostalgia. Below is a **testimonial advertisement for Edgeworth pipe tobacco**, presenting a customer's letter claiming he searched two years for quality affordable tobacco. The page is primarily commercial and entertainment-focused rather than political.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thr 5, Ehroe Ys that brush Shave faster than you ever shaved. Dry face with towel-thatsall Makes Your face feel Likea‘t \. Million Dollars{ P94 » for a week at our expense! Sconbyemilionmenhave switched, anently, to MOLLE. Fied out what wo mean when we say it t. C-7, Cleveland, Ohio Please weal fred and postage paid a week of MOLLE LIFe Ballade of Book Chatter O writers of publishers’ blurbs, O critics who shower your praises, Do your worst with your nouns and your verbs, Go as far as you like with your phrases; Say “it grips," “it compels,” “it amazes,” Call it “searching,” “keen”; . There is just one expression that crazes— Lay off “the American scene.” “authentic,” or .|Oh, scatter “‘sublimes,” and “superbs,” Say “it kindles,” “it burns,” and “it blazes,” Say “‘a voice without fetters or curbs,” “Tt arrests,” “it reveals,” or “it dazes”’; Call it “epic in all of its phases,” Call it “stark” or “convincing,” or e’en Tell how “subtle” the mood it conveys Lay off “the American scene.” Pluck all the most succulent herbs From the fields where your Pegasus grazes; Not even “intriguing” disturbs, Nor “poignant” my temperature raises, While “vivid,” or “colorful,” glazes My cye with no murderous spleen, But unless you would start Marseil- laises, Lay off “the American scene.” L'Exvot Prince Critic, ere slaughter’s red hazes Descend on your peaceful demesne, Pray banish that term from our gazes— Lay off “the American scene.” Kenneth Allan Robinson. Sentimental Journeys Tue sentimentaL (for the moment) millionaire returned to the home of his childhood. Confused by the many changes, he went to the Chamber of Commerce for information. “Please direct me to the Shady Grove Road,” he said. “I lived there once and I'll never forget how beautifully it wound through the trees to—” “—U. S. I9N, Minnesota 42 AA, macadam,” came the quick response. “Not a curve on it. High speed road.” “Oh.....And the one which climbed the steep hills near the river and then dropped to the old swimming-hole?” “U.S. 8, Minnesota 6 B North, gravel. Not a grade on it. High gear road. “Oh.....And Lovers’ Lane? I courted legen MU. S. 40, Minnesota, 33 H. Eighty feet wide, paved clear across the state. Trunk highway.” The millionaire gulped. Into his senti- mental (for the moment) eyes came a stricken look. ‘Please put me on U. S. 12, Minnesota 32N,” he begged. “That's the road back to New York, isn’t it?” Pipe Smoker Hunts - Two Years For Right Tobacco Finally discovers it within reach of everyone The good old maxim, “If at first yoa don’t succeed, try, try again,” ey. ra dently applies to tobacco as well as ar anything else. ne Here’s the story of a man who vered until he found the kind of ipe fobaces he spent two years searel ing ‘or: Dallas, Texas, March 22, 1921, Larus & Bro. Co., : ] Richmond, Va. Gentlemen : A The worst thing in the world to try to find is a good pipe tobacco that is til well within the reach of everybody, and at the same time does not taste like it cc had just come out of the cabbage patch. T have been smoking a pipe for two Th years and have just this month started sig to smoke a real smoke, Edgeworth. If po at first you don’t succeed, try, try agaia. tec Believe me, I tried for two years, but wt finally success is more than mine. 2 T have just been looking around, and as! have found to my delight that I can get Edgeworth practically anywhere. I even Th found it out at the lake near Dallas pr where I go fishing. Oh boy, what & At combination—a perfect day, a can of sig rood tobacco, and your pipe. e I always thought these ad letters were the bunk, but this time I know somebody is wrong and that is me. Here's to old Edgeworth. Edmund Condos, To those who have ham never tried Edge by worth, we make thi ke offer: = Let us send you free samples of Edgeworth so thes you may put it the pipe test. If you like the sam- les, you'll ike Edge- worth wher. ever and whenever yo buy it, for it never changes quality. Write your name and ad dress to Larus & Brother Company, 16 S, 21st Stree, Richmond, Va. Edgeworth is sold in various sizes t? suit the needs and means of al chasers. Both Edgeworth Plug and Edgeworth eady-Rubbed are cked in small, pocket-size pac! in handsome humidors holding a po and also in several handy in-betweet comicbooks.com