Life, 1928-08-02 · page 32 of 36
Life — August 2, 1928 — page 32: what you’re looking at
What you’re looking at
This page combines commercial advertising with charitable solicitation, typical of 1920s Life magazine. **Left side**: A Thomas Cook & Son cruise advertisement uses romantic, orientalist language ("golden with the aura of romance") to market Mediterranean travel aboard the S.S. Homeric, departing January 26th. The "porthole" framing device creates an exotic viewing experience for wealthy travelers. **Right side**: Life's Fresh Air Fund solicitation appeals for donations to send poor urban children to summer camps. The contrast is stark—it describes tenement children suffering on hot roofs versus the "seventh heaven" of woodland camping. The text explicitly addresses the moral obligation ("Who is my neighbor?"), requesting contributions ($20 sponsors one child for 18 days). **The implicit satire**: The juxtaposition itself carries critique—while wealthy readers contemplate Mediterranean luxury, impoverished children desperately need basic relief from summer heat. Life positions itself as mediating between these worlds, appealing to readers' charitable impulses through uncomfortable contrast.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE ‘THROUGH A PORTHOLE “The eternal landscape of the past”... golden with the aura of romance... from the white walls of Cadiz to the Blue Grotto at Capri...the sentinel Gibraltar to a dahabeah onthe Nile... from fashionable Monte Carlo to Bethlehem... cities of imperial glory...crude villages . . . East and West mingling on gay boulevards and in twisted alleys... all in early spring, the glad season of life . . . on the MEDITERRANEAN CRUISE: SUPREME on the specially chartered s. s. Homeric — “The Ship of Splendor.” Sailing from New York— January 26th, next. A peerless itinerary . . . one of the world’s leading, most modern, most luxurious steamers .. . the largest ship sailing to the Mediterranean. Let us send you full particulars THOS-COOKS SON New York Philadelphia Boston Baltimore ‘Washington Chicago Se. Louis San Francisco Los Angeles Portland, Ore. ‘Toronto ‘Montreal Vancouver Lire’s Camps for Needy Children (Continued from page 25) Overnight camping in the woods. The “seventh heaven" reached. Ponchos spread on the soft earth, pine needles and aro- matic leaves for pillows, a camp fire, a good supper, a dreamless sleep. Can this be the same world that held only last week these same children weep- ing and struggling on the hot tenement roofs, where whole families spent the in- sufferable nights in a vain search for some relief from the heat? Can it be? Yes. And these Camps are Lire’s answer to the question, “Who is my neighbor?” This work has been going on for forty- one years. Yet each year we must rely anew on the generosity of Lire’s readers to carry on. Unless you send us immediately your dollar, your ten dollars or your hundred dollars, this very necessary effort to succor the little children will languish. Twenty dollars ($20) pays for one child at either of the Camps for cighteen healing, health-giving days. More, sends more children to the country. Smaller con- tributions quickly mount up to the sum necessary for one child. So, you see, every penny helps—is used—is received with gratitude. Please make checks payable to Lire’s Fresh Air Fund, and mail to us at 598 Madison Avenue, New York. The great thing is—send something. If you are in New York this summer, or near New York, go yourself to the Camps and see the good that you are doing. You will be very welcome. L. A. F. Previously acknowledged +++ 0$9,638.67 Mrs, Chas. A. Sweet, West ton, M i . 15.00 5.00 100.00 3.00 Mrs, A. B. Tenne: Miss Ethel Du Bois, ) In Memory of T, W.C........-5 Mrs, W. D. Hubbar Elias Moss, 5 Miss B. W._Mutchell, Forestville, Conn. Mra. W. EL Sterrett, Chestnut Hill, P. EL HL, Springfield. “ith M. K. Rooke, New Rochelle, . Fredk, L. Holman, Merchantville, N. J. W. M. Houghton, Chestnut Hill, Mass. SA. Tyler, Philadelphia L. F. Jordan, New ¥ feCafferty, New York “urti: Syracuse, Waynesville, N.C. y. Va Jovee and, Allan. . E. Burke, New York. L, F, Fish, Flushing, G..G. and Billy Bumps : Bradley B. Gilman, New Haven, Conn. In Memory of B. W. H a Anonymous (Cleveland) John C. Lober, Wynnewos Mrs. Jeannette S. Varmel uBESSRESSSZBn Althea , New Yor! Miss Rebecca J. Austin, Rosemont, Pa. Robert V. Cram, Minneapolis........ 88383833833333: j "Paris le 10me Jailiet LEAVING CHERBOURG = MAURETANU, STOPPING ROOSEVELT NEW Yor, ARRIVE CHICAGO CENTURY MONDAY" Names so renowned they need no qualification, The travel-wise, equalh at home on the Rue de la Paix, Fi Avenue or Michigan Boulevard, in stinctively select The ROOSEVELT as their New York residence. 1100 Rooms - Single or En Suite at 45th Street New York, N. Y. SAuTs Y At home, at the theatre, while shopping or traveling, or if ye find yourself in stuffy room «|B be crowded places, the puncent {te Lavender |) °P & ia th eadies the nerves, cou faintness and perf invigorating—a fort. Sold everywhere. & Co., 170 William St., If v if Road to Good Salary } | : Learn at home in 72 study hours Thousands have won good s: by this easy, new shorthand ing. No curves or pothook: only ordinary letters of alphabet. dorsed by educators and business me Gives young people quick start toward business success. Costs little. Pay while learning. Just sign this adv. and for specimen lesson. Brief English Syr tems, Inc., Room H199, 200 Madison Arty New York City. comicbooks.com