Life — August 2, 1928 — page 1: what you’re looking at

What you’re looking at

This page is primarily **advertising**, not political satire. The illustration shows five stylishly dressed women in 1920s fashion, depicted in an art deco style typical of the era. The ad promotes "The Softest Job in the World—The Official Tester in a Kiss-Proof Lip-Stick Factory," presenting a humorous fantasy job for women. The accompanying Will Rogers medallion (visible lower left) suggests Rogers may have endorsed or commented on the advertisement. The joke reflects 1920s consumer culture and the emerging cosmetics industry, playing on the novelty of "kiss-proof" makeup—a genuine product innovation of that period. The advertisement targets women by suggesting a frivolous, glamorous occupation, typical of how cosmetics were marketed during the Jazz Age.