Life, 1928-07-26 · page 31 of 36
Life — July 26, 1928 — page 31: what you’re looking at
What you’re looking at
This page contains primarily **advertising and charitable fundraising**, not political satire. **Main Content:** - A Simmons Chains advertisement (left) promoting watch chains as gifts, with the tagline "A modern watch deserves a chain in character" - Life's Fresh Air Fund appeal (center), soliciting donations ($20 suggested) to provide camping holidays for poor children - A Squibb's Dental Cream advertisement (right) featuring a cartoon man smoking, claiming the toothpaste improves smoking experience by adding "mellowness and flavor" **Historical Context:** The Fresh Air Fund was a genuine charitable cause providing summer camps for underprivileged urban children. The Squibb's ad is notable for openly promoting tobacco use without health warnings—standard for the 1928 era before smoking's dangers were publicly acknowledged. The page reflects early 20th-century magazine culture: consumer advertising mixed with progressive charitable appeals. The only minor "cartoon" element is the cheerful smoker illustration, used to sell toothpaste to smokers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IFES A modern watch |x deserves a chain in character PERHAPS the chain you are wear- ing now was given to you. Or per- haps you picked it at random, with no thought of the watch to which it would be attached. ... Whatever the design of your watch, there is a Simmons Chain that will seem to you expressly made for it. A new chain costs very little. Simmons Chains, made of seam- less gold-filled wire, manufactured under our own patents in our own factory, may be obtained in nat- ural gold, green gold or white gold. Priced from $4 to $15. The chain shown here is a Waldemar, No. 29587. Price, $11.25. Your jew- eler will be glad to show sae bis complete assortment. R. F. Sim- mons Company, Attleboro, Mass. LIFE magnificently generous readers. Twenty ($20) dollars will pay for one little needy person for eighteen days at either of the Camps. More will take more than one child. Less will go a good way toward accumulating the necessary funds for one holiday. So, no matter what you may have in your pocket or your bank when you finish reading this, send us something—please. Ten cents—ten thou- sand dollars! All checks should be made payable to Lire’s Fres Air Funp, and sent to 598 Madison Avenue, New York. L. A. F. Lire’s Fresh Air Fund acknowledged. $67 Hopper, White Pi ingor, Me. , Lambertville, N.“j22. ND Heese Anonymous, Philadelphia : Mrs. J. F.'Schoellkopf, Buffalo, N.Y E. J, Rutledge, Scranton, Pa Anon., New York Thomas H. Hermann, Covin jane Hermann, Covitigton, ir. and Mrs. w W. Lewis, Feo ‘lara F. i Fond, 33332: 8 eflort, Riverdale-on- “Hudson PESSS eevee Sank 3833383 $5 3: Moulton, Birmingham, Ala Doris, Charles and Jimmy Merril . Norman Wills, Greensboro, Hetty Woodriff, Irvington-on-Hudson. Anne, Augusta’ and Leila Jones, Pitts: $3 leannette 5. a Meme Hubley, Philadelphia of Harold Hemingway S 8 Mrs. W. Hobbins, Madison, Wis.... Hey ha Howes, Loomis, N.Y zm 2 jw. R. Lampson, Hartford, Conn. Frank Lambert, New York. Mrs. W. W. L., Wilmington Mee. Henry A. Jr SESnkSSu) Rergard Me Cone, Pr. Wooster, C Sirs Het W. Byron, Mercersburs, Bsn « $ Suow i. Eas Warner, Vicksbur Ernestine Patteson, Avon, Dunedin, Fla.. RW. J, U.S, . wo 5: jenry Blake, Quogue, Mrs, . Bese Pockab b Mo Cantise Slinor Banville. Ry . Barton Haselton, Rome, N. . Oakes, Tipton, ‘Ind. john Wilkinson, S vm. S. yo . Le Shaw, Ba’ 8. S. J. Magee, Tom; R.G. De Voist, i New Y. Alpena, ._Esleeck, Greenfield, “Mass. R._C." Swayze,’ Torrington, Conn. Dow, Maspeth, N.Y New York Mire Gree 8 Williama, Tracy Samuels, Chicago: james Crowell, E. Orange, N. eepeen any a seed SSutuurSSS-SS8ssRuSss wusd- Mrs. orece 38 Geo. M. u . Charles wis H. Wpecs, Waterbury, Conn: |. N.. N Mrs. W, “3. Rodie, New York % Hungertord, New Britain, Sun 8888883 838 38833 83838383838338383883838388S8 S8338888sS 883 8 8888 Min iss otis R. Cine Horton’, Shelter Island Heights. Gag and Roberta Anderson, Florida, Federal “Leather Co Belleville, } Emily W. Fletcher, vor Va. Stepen Piek, Buffalo, N. Y Baits and Betsy Sheid C. A. Rowley, Chicago. (Continued om page 30) SSuSnun forecast Does your smoking taste vary with the weather or just of its own sweet will? Can you be sure what the next puff will bring? You can, if you are one of the growing multitude of Squibb’s Dental Cream fans. For the frequent use of Squibb’s adds mellowness and flavor to even the finest smoke. Its bland antacid action lulls the mouth into a soothed fresh- ness and gives you protection against harsh taste and heavy breath. It contains over 50% of Squibb’s Milk of Magnesia. Start tonight to use Squibb’s Dental Cream—for your: smok- ing’s sake; follow up in the morning with another thorough brushing, and if your taste is any sort of barometer it will register “fine smoking all day.” 40c at any druggist’s. Copyright 1928 by E. R. Squibb & Sons GUARD THE DANGER LINE comicbooks.com