Life, 1928-07-19 · page 37 of 40
Life — July 19, 1928 — page 37: what you’re looking at
What you’re looking at
This page consists primarily of **reader letters to the editor** and **advertisements**—not political cartoons. The letters address three complaints: 1. **Design criticism** of Life's new layout (the black column dividers) 2. **"Free readers"**—people who browse magazines at newsstands without buying, compared unfavorably to other satirized social types 3. A **humorous suggestion** for a dance music guide The one cartoon visible depicts **golfer "Greensfee"** whose putting mysteriously improved, solved by an X-ray showing magnets in his clubs. This is gentle sports humor about cheating. The page is dominated by **automobile and travel advertisements** (Sport-lite driving lights, Wilson golf equipment, Panama Pacific Line cruises), typical of 1920s Life magazine's advertising-heavy format. There are no clear political references or social satire beyond mild workplace humor about nuisances at newsstands. The content reflects ordinary magazine reader correspondence from the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of 255 BER WaRSGRee BETES REY Saker IT’S A SERIOUS JOKE To THe Evttor oF Lire. Sir: All in all, the new Lire is a great improvement, but I don’t like the black lines that you put between the columns. They make the page ugly, and don’t serve any purpose that I can think of—al- though when they are used to box off one of those little jokes of five or six lines they make it easier to tell when you come to the end of it. The column called “Littl Rambles with Serious Thinkers” is an inspiration; but it is apt to work its undoing, for if our philosophers-at-large take to reading it they may cut down their supply of banalitics. Then there would be nothing for it but to resort to the output of de- pendables like Senator Heflin as a steady diet, which would be pretty lean fodder. On second thought, though, winged words are scattered about pretty gener- ously by the great gratis teachers. You seldom succeed in squeezing as much pure humor on a page as when you turn it over to Mr. F. G. Cooper for one of his lilting lectures. Lastly, what is all this about Will Rogers? You are confusing. If it is all a great big joke, why not explain it, so that we your public can work up a chuckle or two over it? If not, what is it? Rano M. THompson. Brooktyn, New York. FREE READERS To rit Eorror or Lire. Sir: I think that something should be written or done about the people who continually come up to a news-stand and worry the person in charge by reading newspapers or magazines, and never buy one. There have been jokes written about every other type of nuisance — about Scotchmen, politicians, crooks, saxophone players, ete., but not once have I seen anything written to discourage these free- lunch hounds. As one who has put up with such pests for a long time, I believe at least that they should be compelled to bring their library cards along. Francis WELDELE. Evansvitte, Ino. AND WHY NOT? To tHe Evrror or Lire. Sir: How about a Confidential Guide to dance music? T. E. Watkins. Victoria, B. C. Sportlite Universal Motion—Controlled Within the Car The Improvement on Driving Lights A wonderful 3000 foot path of light wherever wanted —just like pointing your finger—Front, Back, Up, Down, Sideways, Anywhere. Complies with all legal restrictions. i 5 7} Tae THE BALL DOES = Pa te Distributed by Packard Automobile Factory, Hupmobile Motor Car Company and the best automobile and accessory dealers everywhere. $2500 Mfd. by UNITY MANUFACTURING CO. $1750 = 2017 South Michigan Avenue, Chicago, Illinois = The X-Ray at last solves the Mystery of 5 Mr. Greensfee’s phenomenal putting. en route to Greensfee's drives were rotten. His iron shots could the green ho looked like the open champion! Finally: Ic the bandicep committee pat one of Greenafes's if Go via the wonderful Panama “Ray, with t al © findi . ., . Neodiens to say be was expelled from the clab for Canal, engineering marvel of naportamanlike conduct. ay . the world. See sparkling ‘¢ choose this opportunity to state that we posi- tively twill not put magnets in our golf balls. The ness: Havana, Caribbean Metropolis, ciation won't stand for it. Besides, it isn't necessary. en route, Cool breezes all the Wilson colored balls are perfectly centred and go os where you send them. And their higher visibility De means that you'll send ‘em right, in the first place. Reduced summer rates NOW. FOE it « thoroughbred fo performance Fortnightly sailings. Largest, DURA- DIST guaranteed for 72 holes fastest ships. Ask for literature 7Scentseach - - - - $9.00 per dozen describing special round trips CHEER IO guaranteed for 54 holes vo W. 2 ; 50 ceats each © = == $6.00 per dozea Ope anya acca. Oe) Way ASK YOUR PRO OR DEALER GOLF EQUIPMENT WILSON-WESTERN SPORTING GOODS CO. New York - Chicago - San Francisco comicbooks.com