Life, 1928-07-12 · page 39 of 40
Life — July 12, 1928 — page 39: what you’re looking at
What you’re looking at
This is primarily an automobile advertisement, not a political cartoon. It's a Whippet car advertisement from Willys-Overland, promoting their Four and Six models. **The "satire" claim in your prompt appears mistaken.** This is straightforward 1920s advertising copy emphasizing affordable luxury—the headline "Leading the Field in Quality at Low Prices" targets middle-class buyers seeking value. The two vehicle photographs showcase the models side-by-side with their respective prices ($695 for the Six, $535 for the Whippet coach). The appeal is to practical concerns: mechanical features (7-bearing crankshaft, force-feed lubrication, 4-wheel brakes), comfort (roomy bodies, wide seats, leg room), and economy. There's no visible political commentary or caricature. This represents typical 1920s-30s consumer marketing positioning cars as accessible to ordinary Americans rather than wealthy elites.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Te new Whippet Six, presented as the world’s lowest priced Six, has a 7-bearing crankshaft, full force-feed lubrication, silent timing chain, invar-strut pistons, 4-wheel brakes, 109%-inch wheelbase and a host of other features. The Whippet Four provides an array of ad- vanced mechanical features perfected and [ EADING THE FIELD IN QUALITY AT LOW PRICES Whippet Coach proved by hundreds of millions of miles of owner use. Notable among these superiorities are full force-feed lubrication, silent timing chain, big 4-wheel brakes, unsurpassed econ- omy, and remarkable speed and liveliness. Whippet bodies are attractive, roomy and comfortable, with wide seats, exceptional leg room, and narrowcorner posts for clear vision. Willys-Overland, Inc., Toledo, Ohio. Willys-Overland Sales Co., Ltd., Teronte, Canada SNAANNANSSA SAA SAS AASSSSSAAAAASASS SSSR ISIS ASSIS DSDNA SSA DNS SLAA NINA FOURS SIXES Whippet prices range from $455 to $610. Whippet Six prices $15 0 $770. Prices fob Factory and ipecifications subject to change wwithous metice, comicbooks.com