Life, 1928-07-12 · page 22 of 40
Life — July 12, 1928 — page 22: what you’re looking at
What you’re looking at
This page from Life magazine consists primarily of **local gossip columns** from various American towns (Superior, Portland, Jacksonville, etc.), not political cartoons. The humor is genteel, small-town Americana—dating mishaps, fishing trips, and pet anecdotes. The most notable political reference appears in the Portland section: **Aimée McPherson**, the famous evangelist, visiting and causing a car accident. The joke plays on the irony of a religious revival leader's automobile "climbing a pole," shaking the fire chief's "newly acquired faith in Providence." Other satire includes a jab at **Calvin Coolidge** (President at the time, visiting Wisconsin), depicted obsessively fishing—mocking his famous taciturn personality and vacation habits. The **Clara Bow** reference jokes about a suitor sending only a quarter with his love letter, reducing romance to commerce—typical 1920s flapper-era humor. This reflects Life's role as a weekly humor magazine focused on gentle social observation rather than hard political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE ——————S>S>SS>SSS>S>S= Oe ... ***Several local people are snapping their fingers at the mild winter we had last year and freezing their own ice cubes. ***A budding romance is reported be- tween one of our dashing young blades and Clara Bow of Hollywood, Calif. Last week he sent her a long letter con- taining a quarter. This week Clara sent him her picture. This chap is evidently a fast worker. @ If you don’t see your name here, watch for it next week.—Advt. Neal O'Hara. Superior, Wis. C. Cootince and wife, of Washington, D. C., are summering in our midst. **°Our local wormery received quite a big order for worms from C, Coolidge Mon- day. ***Among those seen crossing the bridge over Brule River at Cedar Island Tuesday was C. Coolidge. He was carrying a fishing pole. ***C. Coolidge spent Wednesday at Cedar Island Lodge, fishing. **°C. Coolidge spent Thursday at Lake Nebagamon, fishing. mC. Coolidge dined at Cedar Island Lodge Friday. Fish was served. ***Dame Rumor hath it that one of our local trout nibbled at C. Coolidge’s hook Saturday. ***A fine day was enjoyed here Sunday, quite a traffic jam being reported on the highway leading out past Cedar Island Lodge, where C. Coolidge and wife are spending the summer in quiet seclusion. W.W.H. Portland, Ore. Tre Wittamette River has recently been staging its annual freshet and owners of basements below Fifth Street have been much occupied pumping it back into itself, pending the completion of City Engineer Laurgaard's sea wall—which is expected to put a stop to this native summer sport. ***Henry Duffy and others having busi- ness outside of Portland have been lately commuting quite freely by airplane be- tween here and San Francisco and other outlying towns. ***The Rev. Aimée McPherson, of Los Angeles, was a visitor in our midst re- cently, and also held a revival in Ya- kima. Hurrying from the latter city en route for Los Angeles in an auto belong- ing to the fire department of the latter city, the auto left the highway and climbed a pole, to the great consternation of Fire Chief Hawkins, whose newly acquired faith in Providence is reported to have been much shaken, though not so much as the automobile. *°*Paul T. Shaw has been elected on the school board, and is receiving many visits from those who are willing to co-operate with him in reconstructing the school system. u& Clyde Allen, local expert, says the falling-off in baseball attendance here this summer is not so much due to the fact that our heroes are battling for a place in the basement, as to the fact that the fans are finding that baseball attend- ance interferes increasingly with their golf game. Dean Collins. Jacksonville Pensacota has clinched the first half of the Southeastern League race. ***Elks of the state are all agog over the convention that opened in Miami on Monday, there being Hello Bills and hotel bills galore. **°Charles W. Battison, designer of the monoplane “Friendship’s” radio set, once resided here. Another up and coming boy we're proud of. ***Florida jewelers opened their conven- tion here recently. The watch and ring boys heard William G. Frazier make a fine speech and nobody held time on him. ***Howard Biser, our popular restau- rateur, landed an cleven-pound bass in Black Creck the other day. Howard ate the fish himself. ***Boots, the coal-black kitten of Mrs. E. J. Kelly, is back at home safe after a nearly disastrous trip to the laundry wrapped in a large basket of clothes. &X Stockingless __flappers banned on Tampa streets. P. H. Armstrong. St. Paul Cuter Two Guns Wutre Cate of Glacier Park has been here lately entertaining Zastern delegates to the Rotary, Zonta and other conventions. These Easterners simply have been | must have their Indians when they come out in the great open spaces, and Two Guns and his family aim to satisfy. ***Herman Vall, our justly celebrated heavyweight captain of detectives, rode a horse for the edification of the Shriners recently. The horse is reported convales- cing. *°*Geo. Mairs, Jr., son of Geo. Mairs, Sr., is still bragging about Geo. Mairs, II] recently presented to him by Mrs. Main (Jean McLeod). Several cigars are sij to have been given away by the prow parent, ch, George? ***An ice cream social was held on th lawn of the Church of the Ascension. Ay enjoyable time was had by all except one young lady, who spilled ice cream on her knees. uw Ye Editor received half a peck of nice new potatoes from some generous subscriber last week, but as said subscriber failed to leave his name at the office we have not been able to credit him on his subscription bill. Lucien Parlin, Louisville Nearty all of our burg’s filling stations | report business fairly good so far this summer. ***Charlie Dobbs, who wiclds a trenchant |) typewriter on the Insurance Field, was seen by your scribe one day last wk. oa the Ave. with a suspicious-looking bulge on his right hip. Charlie said it was a newspaper, but didn’t show it. ***Although Lucky Strikes are made right here in our burg, most of the sing- ing we hear is awful. ***The new home of the Pendennis Club is rapidly nearing completion, Dame Ru- mor hath it that old stories are to be barred in the new quarters. ***Huston Quin, our genial ex-Mayor, has been making extensive and varied al- terations on his Crescent Hill home. Huston is a great entertainer and he can do a lot of match and string tricks. ***Our new traffic rules have gone into effect and pedestrians are curbed until the green light shows. One of our traffic cops told your scribe that some pedestrians seem to be color blind. ***Doc Abell, our popular surgeon, visited several of our hospitals one day last wk. ***If you want to keep posted as to what is going on in town, subscribe to Lirt and read Netcueornoop News.—dAdet Raymond Daumont. Kansas City Sumer, which held off until after Hoover and Curtis were nominated, has arrived in our midst. ***Postmaster Bill Morton promises a9 entire new outfit of pen points for the new post office soon to be built by Uncle Sam, etal, near the depot. comicbooks.com