Life — July 5, 1928 — page 7: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 5 This page contains humorous cartoons and social commentary typical of Life's satirical style. **Top cartoon**: A woman in a bathing suit confronts a man, declaring she has "NOT got a match" and wouldn't give it to him anyway—a witty double meaning about romantic compatibility versus actual matchsticks. **Middle section**: Two brief Q&A jokes mock contemporary social conventions: one about a gentleman caller arriving on Monday night (implying courtship customs), and another about fashionable shorter skirts and how women keep them from slipping. **Bottom cartoon**: A couple caught in water claim they're "just washing our car"—a humorous excuse for improper behavior (unmarried couples in water together). **Right column**: "Life's Fresh Air Fund" describes the magazine's charitable camps for underprivileged children in New York City tenements, emphasizing wholesome outdoor recreation and moral improvement.