Life, 1928-07-05 · page 48 of 50
Life — July 5, 1928 — page 48: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. The dominant element is an "Ask Mr. Foster Travel Service" advertisement promoting vacations to Australia, New Zealand, and South Africa during their winter season—positioned as appealing destinations offering English-speaking hospitality and good value. The cartoon at top-right is a simple visual joke: a cherub labeled "LIFE" is shown hitching "more stars to our wagon," illustrating the magazine's claim to feature prominent contributors. The "FOR INSTANCE:" section lists Life's current writers and illustrators, including **Will Rogers** (conducting an "Anti-Bunk Campaign"), **Miguel Covarrubias** (caricaturist who recently drew **Hoover and Smith**—the 1928 presidential candidates), and **Henry Suydam** (political reporter). This section functions as promotional content highlighting the magazine's editorial appeal and contemporary relevance during an election year. The page demonstrates Life's dual purpose as both humor magazine and serious commentary on 1920s American politics and culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ghe Ask Mr. Foster Travel Service ams. 8.8 Pat. orm It is Autumn now in Australia—New Zealand—South Africa—soon it will be Winter in these lands of the Antipodes; but this means a delightfully invigorating climate where one may “winter” in semi- tropical resorts of the “north” or enjoy the invigorating air of the “south’—no extremes of heat or cold. You will see new sights, strange animals and stranger peoples, flowers and fruits that are new to you; scenic beauty unsurpassed, and yet always you will be with English-speaking people. Railroad and hotel rates are lower than with us; accommodations and service are excellent. Why not take your next vacation on the other side of our small world? Routes by Europe or over the Pacific touching at islands of the South Seas. Interesting literature and definite information at all of Mr. Foster’s offices. Please come to the office—do not write. 2 2M 2M Offices of The .Aisk Mr, Foster Service: REG. U. 8. PAT. OFF, TORONTO — The Robert Simpon BOSTON The Conley. Para BOSTON—The Hetel Statler BRETTON wooDs — nel Mount MANCK VT. Eeulnex House POKTLAN (Summer) BURLINGTON, VT—Hetel Vormeat DEL MONTE Metel PORTLA’ SeaTrCemiai (os ANGELES—s. Ww. Res dor Trust & eC | Maryland (Win. LONG BEACH—Buftumy jm mer) ME. — The Eastiand (Su OnEENFieLo, MASS.—The Weldon EW YORK—Lord & Tayler, Firth new MORK — Hotel Pennsylvania, Seventh, BROOKLYN eTrederich Leeser & Ce. NEWARK—L. Bamberger & Co, BANY — The Dewitt Clinton BELPHIA — Strawbridee & Paice’ ATLANTIC CITY—Fester Bullding. Boardwalk and Michigan Avenue eerer Co. PITTSBURGH—Joseph Horne Co. CLEVELAND—The Higbee Ce TOLEDO—The Lien Dry Goods Co. DETROIT—J. L. Hudson Co, GRAND RAPIDS—Herpolsheimer Co. CHICAGO—Carson Pirle Scott & Co. CHICAGO—The Pi jeuse MINNEAPOLIS—L. 8. Donaldson Ce. ST, LOUIS — Serupes-Vanderveert- DENVER—The Denver Ory Goods SALT LAKE clYY—utsn Hotet AN FRANCISCO—Motel Stewart SAN FRANCISCO—TNe White Neuse BAN FRANCISCO—Palace Hotel CMOEWIX—Hetel Adams (Wieter) WASHINGTON—Weedward & thee WASHINGTON—The_ Mayfiow BALTIMORE —The Equitable Trost CINGINNATI—The H. & S. Pogue new, ORLEANS — The Ressovait Winter} et PASO —Netel Paso Del Norte JACKSONVILLE — 200° W. Bay Street (Winter) JACKSONVILLE — Hotel Windsor a we AugusTINe—ss King Street arn § Beaen LM BE Opposite Hotel Royal Pct (Winter) WEST PALM BEACH — Hotel Et Verano twister) MIAMI — 106 E. Flagler Street (Wiater) ST, PETERSBURG Central Avenue and 2nd Street (Winter) TAMPA—Hillsbore Hotel (Winter) ORLANDO—The Angedilt (Wister) on EXECUTIVE OFFICES: 130 West 42D STREET New York City Biman hitched Lrome more stars to our wagon FOR INSTANCE: Wit Rocers—Everyone in the United States is talk. ing about his Anti-Bunk Campaign for President. Every- one is reading his speeches, every week in Lire. Eumer Davis— An editorial writer who knows the new America, and how to interpret it. (Read his com- ments on modern marriage on pages 12 and 13.) Micuer Covarrusias— His amazing caricatures of Hoover and Smith have appeared on recent Lire covers. Gene Tunney and Mussolini will be revealed soon. Acnes Smitn— The first humorist who has taken the radio seriously. (Read her remarks on oratorical broad- casts on pages 9 and 10.) Water Wincners— Personifying and glorifying Broadway—with its wisecracking and its superb vul garity. (His latest letter appears on pages 14 and 15.) Henry Suvoam—An extraordinarily sane and percep- tive reporter of events and personalities on the political front. (Read “The Republican Ticket” on pages 8 and 9) As weit as—Robert Benchley, John Kieran, Baird Leonard, F. G..Cooper, R. E. Sherwood, C. H. Sykes, F. P. A., Don Herold, Neal O'Hara, Elmer Adams, Arthur Guiterman, Perry Githens and other Lire regu- lars. How About Obeying That Impulse? { TEAR HERE }k SEND ME LIFE FOR ONE YEAR FIVE,DOLLARS ENCLOSED If you, want your subscription back-dated to start with the first of the Will Rogers, Campaign, put cross 4451) LIFE, 598 Madison Avenue, New York City THE OEVINNE-MALL EXBECK COMPANY, INC PRINTERS, EW YORE comicbooks.com