Life — July 5, 1928 — page 43: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE has spent about $4,000,000 on our deep water, and in six years they have spent $16,000,000 in Houston, and then they do not have a port. Mrs. Jon E. Day. Gatveston, TEx. THE NEW “LIFE” IN LONDON To tHE Eprtor or Lire. Sir: English readers ex hypothesi don't count—but, please believe that to us here the new Lire is a DISASTER. For years I have looked forward to my weekly Lire; but now it will (to judge from Numbers 1 and 2) mean little and fade gradually from my blighted years. The Neighborhood News seems to me parochial and ridiculous—but what's the use? America decides! I hope yet to see the new Lire become the old Lire again. I've never yawned over you before. Broadway, Washington, Chicago, Sport, Radio—HELL!!! Desmonp Coke. 5 Connaucnt Ptace, Hype Park, Lonpon, ENGLAND. FROM OTHER FOREIGN PARTS To tHe Eorror or Lire. Sir: Should you later decide to include Milwaukee in your Neighborhood News, will you not see that at least half of the items are printed in English? Since the war there are a large number of the younger generation that both speak and read English better than they do German. Avotpn Brerstern. Micwauxkee, Wis. COMPLIMENTS OF A FRIEND To tHe Error or Lire. Sir: Possibly the reason why some of Lire’s readers express approval of the new form and others condemn it flatly while none appears to be lukewarm on the sub- ject is that only those who feel strongly one way or the other bother to write. Probably there are many hundreds of other readers, who find your magazine in the barber shop or elsewhere, who don’t feel that the new one is any less uninter- esting than it was before the change. James Davipson. Cuncaco, Itt. SIDESHOW Giant: Where in the world is the India Rubber Man? Dwarr: The Fat Lady is using him for a garter. Cuinese ideographs are now transmitted by radio, says a news item. So that’s what we've been getting on our new set. The tobaccometer rates them... Bulb draws smoke from cigarette through the apparatus. A sensitive thermometer registers temperature of the smoke. en thousand pulls a day/ Timely science now comes forward with a mechanical “mouth and lungs”—to dis- cover the secrets of cigarette smoke. Through this engaging little device, a laboratory recently took 10,000 “puffs” in one day. Two dozen leading brands of cigarettes were tested... Turkish and Virginia, high- brow and low-brow, thirty- five and fifteen cent varieties -.-all stripped of their claims and slogans, and rated by the cold figures of science. Which was the coolest? Spud...coolest by 16.3 % [cent.]. This proves what thousands felt they were experiencing in Spud: that Spud is actually and noticeably a cooler cigarette. So come on, you cigarette enthusiasts! Spud is the smoke that abolishes that so-many-a- day discipline. Even at the end of a two-pack day, the Spud mouth and throat is still cool, moist, and pleasant. Spud's first puff is an experience ---a delightful little sweep of cool- ness, It tapers off in the next, and the next, to lusty tobacco fragrance and unlimited smoke enjoyment. Try Spud and see. At better stands. Read of Spud’s overnight success in the entertaining pages of “Welcome, Little Stranger”. Free. Also send $1 Sor Presentation Tin of 100, THE AXTON-FISHER TOBACCO COMPANY, INC., Louisville, Ky. SPUD MENTHOL COOLED Cigarettes..20 for 2o¢