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Life, 1928-07-05 · page 41 of 50

Life — July 5, 1928 — page 41: what you’re looking at

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Life — July 5, 1928 — page 41: Life, 1928-07-05

What you’re looking at

This page contains two distinct elements: **Left side:** A Sir Walter Raleigh pipe tobacco advertisement disguised as satirical commentary. It mocks the anxiety of a best man worried his pipe-smoking will damage domestic happiness, then pivots to selling "milder" tobacco as the solution. The visual shows three men in formal wear, reinforcing the "best man" scenario. **Center:** A lengthy satirical letter, apparently to a political candidate (possibly Will Rogers, mentioned in the P.S.), mockingly listing everything that will supposedly be destroyed if the candidate wins—from political parties to hotel prices to "ME!" The writer sarcastically claims to support the candidate while the postscript cynically asks about corruption opportunities, mocking both political ambition and backroom dealing. **Right side:** A "Breaking In Your Smoking Taste" advertisement for Squibb's Dental Cream as a pipe accessory, with practical advice about seasoning new pipes. The page blends advertising with social/political satire typical of Life magazine's era—using humor to comment on 1920s-30s American politics and consumer culture.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

=. rr ewN — f 1 y 1 1 C 1 $ ’ Often a best man’ Wax like their men strong—and their pipes mild! Don’t let your pipe stand between you and domestic happiness. To tame that wild briar of yours, try Sir Walter’s favorite smoking tobacco. It’s satisfying, and a lot milder. And it’s wrapped in heavy gold foil to keep it fresh right down to the last fragrant pipeful. LIMITED OFFER (for the United States only ) Tf your favorite tobacconist does not carry Sir Walter Raleigh, send us his name and address. In return for this courtesy, we'll be delighted to send you without charge a full-size tin of this milder pipe mixture. Dept. X, Brown & Williamson Tobacco Corp. Winston-Salem, N. C. SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder LIFE become of the Republican party, the Democratic party, the Socialist party, the King business, spiritualism, face imassaees anti-trust laws, press agents, tipping, the Literary Guild, advertising copy writers, compliments, dramatic critics, permanent waving, automobile manufacturers’ guar- anties, the American Mercury, editorials, war, night clubs, all-star benefits, diplo- mats, movie stars’ salaries, radio commis- sions, interstate commerce commissions, commissions, compliments, beauty parlors, “Abie’s Irish Rose," movie stars, sales- men’s conventions, peace societies, college degrees, honorary memberships, social distinctions, Phi Beta Kappa, psycho- logical novels, Constant Readers, artistic temperament, the Stock Exchange, revues, the Mann Act, intelligentsia, hotel prices, realtors, vice crusades, D. A. R.’s, statis- tics, radicals, conservatives, world’s records, book reviews, intelligence tests, Nordic supremacy and above all what, my very dear sir, WHAT is to become of ME!? So obvious is the answer that I shall not insult a person of your presumable in- telligence by suggesting it. I feel sure, therefore, that you will admit at least that my comments upon your proposed cam- paign are just. Should you succeed, this great nation that gave to the world the glorious names of Washington, Lincoln, Jefferson, Hamilton and others too nu- merous to mention, the luster of which needs no blazoning upon the side of Pull- man cars to fan into flame the ambition of every American schoolboy, must sink into the dust of oblivion that enshrouds the tombs of those elder civilizations whereof the name of Free Speech proved no inspiration, instead of waving the gon- falon of Liberty before the nations of the world. That, sir, is my answer to you, On that answer I stand firm, ready to defend my American heritage with every drop of precious life blood in my cellar. Sincerely your well-wisher, (Name withheld, by request.) Wasuincton, D. C. P. S. On the level and absolutely be- tween ourselves, do you really figure there’s legitimate graft in this Will Rogers campaign? If you put him over, will he play ball with the boys and show his gratitude for past favors? If so, I'll guarantee to swing my bunch your way any time you say and the price will be reasonable. OLD A. M. P. AGAIN Proressor: Have I had my afternoon nap yet, dear? Wire: Certainly, dear, you just woke Proressor: I thought so, but I wasn’t certain whether I'd been asleep or just dreamed it. Simuce: As inspiring as the words, “Passed by the National Board of Re- view.” 6 ra ur gnoking taste Men usually take a great deal of time and trouble to “break in” a new pipe. They know a cool, sweet smoke is their reward, Reason exactly the same way for your mouth! Early every day give it a bit of time and care—give it a thorough brushing with Squibb’s Dental Cream. Then notice how much cooler and sweeter your favorite smoke is. Squibb’s tones the whole mouth —soothes it—above all, it gives you a fighting array of tiny Milk of Magnesia particles that combat mouth acids and keep the breath sweet and the mouth healthy. For a trim, snappy smoking taste, use Squibb’s Dental Cream frequently. 4oc at any druggist. Copyright 1928 by E.R. Squibb & Sons GUARD THE DANGER LINE