Life, 1928-06-28 · page 31 of 35
Life — June 28, 1928 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising and charitable fundraising**, not political satire. The dominant content is **Life's Fresh Air Fund**, a 41-year-old charity that had distributed $419,278 to send 51,000 poor city children to camps. The appeal urges readers to donate (twenty dollars funds an 18-day camp stay). This reflects early 20th-century Progressive Era philanthropy addressing urban poverty. Secondary content includes: - **Three humor snippets** with no political content: jokes about etiquette, jury duty, and a child's logic about moving - **Glo-Co hair dressing advertisement** with a "locker-room secret" angle - **Partout Touring car rental ad** for European travel The single **cartoon image** (upper right) shows what appears to be a speedboat or racing vessel with advertising copy about Sterling Dolphin engines—commercial promotional material. The page reflects 1920s-30s American magazine culture: charity appeals, genteel humor, and lifestyle advertising targeting middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
will cost you anything you wish, or nothing—just your good will and a hint here or there to your friends about this eat work we are carrying on. But think itover, and give what you can. Twenty dollars will keep a child at cither of the Camps for eighteen wonder- ful and health-giving days. More, spreads the sunshine and fresh air further. Less, is gratefully received, for bright ten-cent pieces and quarters are not to be scorned. But, of course, we hope you will send all you can spare. All checks should be made payable to Lire’s Fresh Air Fund, 598 Madison Avenue, New York. For over forty-one years Lire’s Camps have been carrying on this happy job through its generous readers. How about this year? How about you, dear reader? We can’t let these youngsters down, can we? So, trying not to be too impatient, too urgent, although the matter is of the greatest. urgency, we wait with all our hopes centered on that word from you: “Ready! Shoot!” L. A. F. LIFE’S FRESH AIR FUND Lirt’s Fees’ Aix Fuxp Aas been in opera- ton for the past forty-one years. In that time it bas expended $419,278.00 and has given a happy sy in the country to 51,000 poor city chil- dollars, approximately, pays for such for some poor child from the crowded, hot city. Won't you help? Contributions (which are acknowledged in Lint ahout four weeks after their receipt) should fe made payable to Lart’s Fras Ain Funp, and went 10 598 Madison Avenue, New York. Previously acknowledged Mr. and Mrs. H. A, Doty, Pasadena. “A Friend,” New York Ca Shh! Locker-room secret, men! Arter the game, use Glo-Co to tame tousled locks. A few drops, and a few passes with the brush put hair in place for the day. Glo-Co does not make your hair “shiny.” Fights dandruff too. If you can’t buy Glo-Co at the store or barber shop you usually get toilet preparations, send fifty cents for full-size bottle to Glo-Co Company, 6511 McKinley Ave., Los Angeles, Calif. Same price in Canada, 10 McCaul Street, Toronto. GLO-CO LIQUID HAIR DRESSING 4s necessary as the morning shave G. A. W., Buffalo, N. Y..... sesee Emerson, New Brunswick, $5.00 10.00 20.00 100.00 40.00 Springfield, Mass. . Ro .Y.. “Memory of K. P. M.". wee Frederick Coppers, National Soldiers’ Home, “In Memory of My Son, Kenneth McDearmott”” Girls at Kent Place $ 20.00 20.00 15.00 40.00 10.00 York Anonymous, New York... George A. Bacon, Bolton, Mass D. Schnakenberg.....eeceeeeee $2,095.42 SHE'D SORTED IT OUT First Lrrrue Girt: What's etiquette, Lily? Livy: Oh, that’s the noise you mustn't swal- low your tea with when there's company. —Bulletin (Sydney). that never works xed. —Louisville Times. A jury is one thin properly after it has been A SURE INDICATION Youxe Cyril had been asked out to tea, and during the conversation he remarked that he was afraid it would be his last visit, because he thought they were going to move. “But what makes you so sure your mother is going to move, Cyril?" asked his hostess, “‘She hasn't mentioned the matter to me.” “Ah,"’ returned Cyril, “but, you see, 1 scratched the banister several times yesterday and Mama never said anything.""—Answers. DRIVE YOURSELF EUROPE! The easy, econom- i most en- joyable way. Car rent $50. PARTOUT TOURING in. AUTO SERVICE ABROAD S51 FIFTH AVE. NEW YORK CITY comicbooks.com