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Life, 1928-06-21 · page 36 of 38

Life — June 21, 1928 — page 36: what you’re looking at

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Life — June 21, 1928 — page 36: Life, 1928-06-21

What you’re looking at

This page is primarily **advertising and society content** rather than political satire. The main elements are: **"Ask the Hostess"** section: Advertises Melachrino cigarettes by framing smoking as sophisticated etiquette—the headline addresses a relatable hostess problem (ashtrays of half-smoked cigarettes after guests leave), then pivots to praising these Turkish tobacco cigarettes as "slow-burning" and therefore superior. **Society Note**: Satirizes the "Companionate Marriage" trend—a 1920s concept emphasizing partnership over tradition. The humor lies in exaggerated modern details: a removable-letter monogrammed suitcase, a marriage certificate with detachable "coupons," bulbs instead of flowers, and a portable bungalow on rollers. The bride and groom's vow "for the duration of the War" mocks how provisional even marriage has become. **Other ads**: Travel cruises, automobiles, tees, and cigarettes fill the remaining space. The satire targets modernity's obsession with convenience and efficiency infiltrating even sacred institutions like marriage.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ATM (Tr a “Tr aie mee Society Note 7 ASK THE HOSTESS sao Miss Mertie StruTHERs, daughter of Mr. E When dhe passe have sone.’ and Mrs. Jonah Struthers, was one of our ren the Buests lave gone she most beautiful June brides, The cere. £ sees ashtrays of half-smoked cig- mony the ae of its kind in Succotash t arettes. It’s all because the ordi- enter, was the new Companionate Mar. riage. The groom was Mr. J. Harold Silo nary cigarette burns so fast that of Melon Forks. it cooks away its own flavor. Be- The bride wore an exquisite gown of ; changeable silk and carried a sheaf of comes too hor, too parching co be Japanese lily bulbs, which can be planted : 7ith Melachrino you're again and again. The bridal veil was of ‘ indestructible mesh, Duco finish, which y at the height of enjoyment at the will wear a lifetime, in spite of rain, sun half-way point. The fine Turkish and S008, 7 c be ehaaas 5 The bride's baggage was very chic and tobaccos are slow-burning ss unique. It had demountable initials, .Y therefore coool... therefore something new; the letters can be te. h mild. That's why you enjoy moved or rearranged and new ones can c ; P be added from time to time. Melachrino co the tippiest end One of the features of the ceremony was the marriage certificate. This was in the nature of a de luxe bond, with coupons attached. Each coupon is good EOYFT nya CKAIETES fora marriage and er vg a besiutaly a RALQ 4 engraved space on the back where names () WARLW can be added from time to time, like a roll of honor or something. The bride threw away the blossoms of her bouquet to the girls but handed the bulbs to her father, who will plant them in a special place in the backyard for future use. Ihe ONE cigaretfe sold the world over The bride and groom, after a tip V around the various ball parks of the | American League, will take up their resi- M LD AND Ci | dence in a new type of bungalow. The cute little home rests on rollers and can be moved anywhere or taken apart and made into a garage or filling station, or backed up to a larger house—like father's home, for instance. The ring service was not used. The happy girl and boy were married with CIGARETTES 2uin.conk ond STRAW ENDS Il ta ae this woman for —” the groom, who was an overseas veteran, spoke up and said, NORWA AND WESTERN “I take this woman for better or for towic MEDITERRANEAN | MOTORING IN EUROPE? | worse, for the duration of the War.” done “Lanca: ” sae Cruise, ss “‘Lancastria,” June 30 We will send you the finest automobile road map tn The bride’s present to the best man e 52 days, $600—$1300; Lisbon, Spain, | colors of France, Belgium, Holland, Switzerland aod sy hile the the sc’ Tangier, Algiers, Italy,’ Riviera, ‘Sweden, | Rhine country. "32 sections. Pos ipt | Was a spray of forget-me-nots, while wi ta Norway, Scotland, Berlin, (Paris’ London). $1.50. groom gave the lovely bridesmaid one overel Short Cruise, omitting Norway, $475. , ‘Specialists is colormsh (i tearing the coupons off the marriage certificate. pm Jan. " * 5 ae ions ¢ jan. 16 Round the World Cruise, $1000 up iivaies Melican Conipany Harry Irving Shumway. bred Jan. 30 Mediterranean Crulse, 66 days, $600 up P. ’ . 15 E. $8th St. New York City ineve: Frank C. Clark, rimessidg...N-¥- gainec INTERPLANETARY telling ; Ir is pointed out that radio programs traveling J You: Tee the ball high or low. Reddy at the speed of light would require thowsans of th G years to reach the nearest stars. Unless the stars tie re Tees are easily set at whatever are aware of this fact, however, we don't «¢ [I are tal height the shot demands. how they can profit materially by it. The i» ff Go) formation also will require thousands of yeas JB in the Sold everywhere. Red oryellow. 18 for2Sc. to reach them, and meantime they will wory beauty The Nieblo Mfg. Co., Inc., 38 E. 23rd St N. Y. City constantly in the expectation that a program may Joy in begin coming in at any moment. tt The REDDY cis TEE ed sree ane rr (Ths, flatch-bey ie), always comes in for a Ht of criticism.”-—Daily Paper. ASK FOR THEM BY NAME Sire often lets herself in for it. in Be sure you get the original and genuine —Humorist (London). v comicbooks.com