Life — June 21, 1928 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

namo a Rae ko ae LIFE Oclock HERE’S no surer relief from that rather stodgy 4-0’clock- in-the-afternoon feeling than a glass of Welch’s Grape Juice. And the best of it is, you know it is so good for you. Because it gives you much more than the temporary refreshment. Welch’s is a real food as well as a delicious drink. It is pure fruit juice and you can count on it for important health values—energy value, mineral salts, and vitamins. Try it at 4 o’clock this afternoon. And be sure you get Welch’s. No other can compare with it. The flavor is so pure and rich that you can serve it straight, blended or diluted. For children after school—a glass of Welch's straight, or half Welch's and half water. For business men at the soda fountain— a Welchade, long and cool, made like orangeade of the fruit juice and syrup and water. For the woman at home or shopping— Welch's with cracked ice or carbonated water. Recipes for Welch Punch and other drinks are on every bottle. . Free—Book of Fruit Drinks—Send a postcard for free illustrated recipe book to the Welch Grape Juice Co., L-87, Westfield, New York. In Canada— St. Catharines, Ontario. WELCH’S Once you've tasted Welch’s | no other grape juice will do At the fountain ask for straight Welch's of Welchade a new dress from time to time. It should reach out to see if new things belong within its realm; it should grasp for the things it feels, but the spirit of Lire— new dress or old—goes marching on. May nothing ever soil it. Sincerely and respectfully, Justin F. Barsovur. Evanston, Iti. THOSE WEREN'T DIMPLES. THEY WERE SCARS To tHe Eprtor oF Lire. Sir: To me your New Lire is terrible. It was not apparent that Lire was in need of a gland operation and the treatment seems pathetically unsuccessful. Lire previously seemed to be typical of America. Surely you must know that we still dance to jazz, drink bootleg when we can’t get anything else, plunge in the stock market, never read Coolidge’s speeches or the Congressional Record, and try to outwit the traffic cops. Or did you take advantage of Robert Benchley’s evident seasickness to turn suddenly reactionary? If the change was purely accidental or experimental, a couple of months in the hospital with a smiling nurse will surely put you on your legs again. And such good legs! Please get into short skirts again, because I always did like the dimples on your knees. With prayers for your carly recovery, Rosert G. Seymour. Denver, Coto. FOR OUR CANDIDATE Rocers CaMpaicn HEeapQuarters Dear Witt: Here’s another member of your Party! No axes to grind and no “relief” sought. Since you have no money I'll give you my vote. Stay with this thing—and if you can’t be President you can, at least, be right. Yours for de-bunked politics, C.E.S. Puicavecenia, Pa, THE WEEK'S GROSS To tHe Eprtor oF Lire. Sir: As one who has served for a num- ber of years in the capacity of unofficial, | but very regular reader, I should like to offer a suggestion, since suggestions seem to be the order of the day. [o wit: that we continue to have and in greater abun- dance that magnificent brand of humor concocted by Mr. Milt Gross. A whole we given over each week to such de- icious drollery as “Cuckoo Dear,” with accompanying illustrations, would be just the thing. There are others hereabouts who would welcome with loud “‘chortles” such an addition to the rejuvenated Lire. Vicror Zorin. Camaripce, Mass. LD that first smoke in the morning Is THAT first smoke ever some- thing of an experiment? It shouldn't be—not if your mouth is healthy and free from that woolly, tepid taste. Before that first smoke, tone up your mouth with Squibb’s Dental Cream. It neutralizes acids and soothes the gums. Aboveall, it leaves tiny particles of Milk of Magnesia in your mouth that help to keep your smoking taste lively and pleasant. Use Squibb’s in the evening, too, after smoking. The fresh cleanliness of your mouth the next morning will delight you. Guard The Danger Line comicbooks.com