Life, 1928-06-14 · page 3 of 42
Life — June 14, 1928 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire. It's a full-page ad for LEE Tire & Rubber Company promoting their "Conshohocken" tire brand (manufactured in Conshohocken, Pennsylvania and Youngstown, Ohio). The illustration shows a campus scene with well-dressed young people arriving by automobile, establishing the product's association with youth and modernity. The accompanying text uses a clever rhetorical strategy: it flatters young people's critical thinking while claiming LEE tires invite "spotlight of test and analysis," positioning the brand as transparent and quality-focused. The ad argues LEE tires offer unmatched value ("Cost no more to buy, much less to run"), and includes an image of the actual tire product on the right. This appears to be from Life magazine's early commercial advertising period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— Whe. Commencement over,thousands of young hopefuls enter the business world. They'll do things we can’t. They'll think of things wedon't. They'll ask questions we dare not. Young America wants to know the why and wherefore of prices and values. Would that all automobile owners were more like them. Conscientious tire makers like LEE of Conshohocken crave the spot- light of test and analysis, knowing that truth hurts only the un- truthful. It would be silly to say that no tires are as good as Tires by LEE of Conshohocken. Some manufacturers are making excellent tires —but we try our hardest to outdo them. If there were better materials we would buy them, if new processes would add toa tire’s life, we would use them. The name Lee on tires, tubes and every rubber product we make, must be a Hall Mark of quality, worthy of the faith of our several thousand Lee dealers and their multitude of tire customers. cy) LEE TIRE & RUBBER COMPANY Factories: Conshohocken, Pa. and Youngstown, Ohio S The tread of this heavy duty especially designed to give lon, most, and to steer more easily Shoulderbilt is over sized even No excess price. COST NO MORE TO BUY ~ MUCH LESS TO RUN Shoulderbils is ager wes ver oe fora ‘bulloon comicbooks.com