Life, 1928-06-14 · page 29 of 42
Life — June 14, 1928 — page 29: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not satire or political commentary. It promotes the Ciné-Kodak (a home movie camera) as a wedding gift by appealing to newlyweds' desire to document their special day and future memories. The accompanying illustration shows a couple viewing their wedding film with a projector, establishing the aspirational lifestyle the ad sells. The text argues the camera is uniquely practical—useful during the ceremony, honeymoon, anniversaries, and for showing children later. It emphasizes the camera's simplicity, contrasting Kodak's approach with professional cinema design. The emotional appeal targets gift-givers: recipients will treasure and repeatedly use the camera, constantly remembering the giver's thoughtfulness. For modern readers, this reflects 1920s-30s consumer culture's early embrace of home movie technology as an accessible luxury, marketed by linking it to fundamental human desires: capturing memories, impressing others, and preserving youth.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OF THEIR "THERE will be many gifts, yours among them. But yours will be the only one about which this can be said: Tt will be used during the cere- mony. Tt will be used during the honeymoon. As each anniversary rolls around, it will still be in use just as good as ever. They will treasure it more and more as years pass and it will constantly re- mind them of your thoughtfulness, Can’t you imagine their gratitude? Do you think that any gift will be as Precious to them as movies of their wedding? How delighted they will be to show them to those friends who could not be there. How delighted they will be to show them later on to their children. How they will love to look at those wedding and honey- moon films when youth has gone! Meanwhile they will be using your gift over and over. With the Ciné- WEDDING ! Kodak they will take many a movie of each other, their friends, and their children. They will take pictures of their parents . . . pictures that will be a permanent record of those they love and cherish most. The Ciné-Kodak is a modern gift. It is new, original, and at the same time inseparably bound up with the sentiment of the occasion. You won’t have to worry about its suiting some- body else’s taste. It is everybody’s taste. Moreover, you can be sure that both bride and groom will appreciate it. You can depend upon their being enthusiastic from the very moment they receive it. Suggest that they begin taking pic- tures at once. The bride and groom by a window . . . before leaving the house (the Ciné-Kodak, f.1.9, for ex- ample, takes wonderful interior pic- tures). The bride as she alights from Gorn by Jay-Therpe, Int. How the bride and the groom will appreciate your gift of a Ciné-Kodak the car in front of the church. The guests as they enter or leave. The bridesmaids and ushers. The flower- girls. The reception afterward. The Ciné-Kodak is the simplest of all home movie cameras. It embodies Eastman’s forty years’ experience in devising easy picture-taking methods for the amateur. Unbiased by the precedents and prejudices of profes- sional cinema camera design, the men who made still photography so easy have now made home movie making equally simple. See your Kodak dealer for a demonstration. Clip coupon below for booklet. 202-2 8-4-4 8 CCW OC EO EEE EASTMAN KODAK COMPANY Dept. L F-6, Rochester, N. Y. Please send me, FREE and without obligation, the booklet telling me how I can easily make my own comicbooks.com