Life — June 7, 1928 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

6 THE LIGHTER WITH THE LIFETIME GUARANTEE LiFe “ What a mess if the traffic lights should fail!” “ But they won’t, old bean. They’re just as sure as your GOLDEN WHEEL.” a The Lighter with the Lifetime Guarantee Anonym for certainty wherever agile fingers conjure its responsive flame. If you've been fortunate in your choice of lighters, you know that one flick to a light is all any Golden Wheel requires. If you've been—well, care- less in your selection, there is nothing else to do but seek the nearest shop and demand the lighter with “Lifetime Guarantee’’ stamped into the bottom of the filler cap. Then you're sure of superior service whenever you light up —at a cost that need not exceed $7.50. / U. 8. Patents 1637855 and 1666809 HENRY LEDERER & BRO., INC., Providence, Rhode Island Ballade of Old-Time Slang Booms bereft of their ancient glory, Flowers of speech that we culled’ with ylee— “Rubber-neck-stretch-it” — and dory,” “Peacherino” and “twenty-three,” “Wouldn't that jar you?” ang “N-L-T"— Scarce as the songs that the sirens sang— “Go ‘way back and sit down"—ah, me, Such is the fate of a season's slang! “hunky. “Back to the woods” is an old-wives? story, “Have a heart’ is a grass-grown plea, “Get the hook” is a jest gone hoary, “Sit on a tack” is a song off-k “Bugs,” “buttinsky,” and even “gee"— Words that we loved for their gusty tang— Now are as faded as “Sweet Marie”: Such is the fate of a season’s slang! “Yea, bo” limped from the battle gory, “Sure, Mike” yielded to time’s decree, “That takes the cake” had its transitory, Butterfly hour of brief degree; “Lullapaloosa” and “lu-lu” we Laid to rest with a mournful pang— Words that once were so brave and free: Such is the fate of a season’s slang! L’Envot Prithee, how would you like to be The ice-man, Prince? —But alas, I rang No echoing bell in the prince, I see: Such is the fate of a season’s slang! Kenneth Allan Robinson. SCHOOL WORK Seated next to a little girl of eleven at an it formal family dinner last week, a metallurgist was jounced out of his usual scientific calm when the child told him she had written that day a very hard essay for her teacher, entitled “Wil the Liquor Habit Help Me to Become a Better Mother?"* She explained that the Governmest had offered a prize of ten dollars for the bet essay by a school child on this subject—or almost on this subject. It appears that the last + ord ia the title had been left blank for the children © fill in as they wished. “E filled in ‘mother’ because I’ have always wanted to be a mother,’ the young lady e& plained. She had worked out her essay, it ay peared further, by ‘making up a lot of stuff” concerning a little girl’s mother who died from drinking, thus proving that drinking isn’t 3 good thing. The gentleman believes that there is a trend or a commentary, or maybe two, this somewhere.—New Yorker. ——— “Amidst. a crowd shouting ‘Down with shri emiwy emfwy emfwy emfwy m eshrdl shrdl cmfes shrdla shrdl’ mm traitors!’ and general laughter, Trotsky's adberents were compelled to seek ref —Tokyo Adverti Ayytixe for a laugh. —New York World. comicbooks.com sy