Life, 1928-06-07 · page 6 of 54
Life — June 7, 1928 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for Arrow brand starch collars and shirts, not political satire or comics. The large illustration depicts a well-dressed man in formal attire with a bowler hat, holding money—representing an eligible bachelor preparing for a date. The accompanying text uses social pressure and aspirational messaging to sell the product: dressing well shows respect for both oneself and one's date, and a "Starched Collar" signals style and propriety without appearing ostentatious. The "A Nose for News" column on the right contains typical vintage classified ads and humorous society snippets—lost items, job wanted notices, and anecdotes—which were common filler content in Life magazine. This reflects early 20th-century publication practices mixing advertising with editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For that Date Tonight— You want to look your best—for your own sake and for hers. You want her to be proud of you—anxious to “show you off” among her friends. This does not mean dressing like a dandy. It means wearing the right thing—right for you—right for the occasion. It means—among other things—a Starched Collar. The latest Arrows are low, light- weight, comfortable, STYLISH ARROW Starched COLLARS CLUETT, PEABODY & CO., INC. TROY, N. Y. ARROW SHIRTS COLLARS UNDERWEAR HANDKERCHIEFS e241 A Nose for News “Mrs. Alice McCrory and son, Harvey, went to Dayton last Sunday, to visit Mr. and Mrs. Carl Dunbar, who were slighty injured in an auto mobile accident last week. Mrs. Dunbar before her accident was Miss Olivia McCrory.”” —Clinton County (Ohio) Democrat Went, those things will happen. “Brown purse lost on bus or K car by work ing woman; contains tax money, buttons, union card, sick husband.""—San Francisco Examiner Mayse he'd be better if he could just get out into the open air. “RELIABLE ROOF WORK “Leaks stopped, repaired, painted and new ones put on, Guarantee Roofing Co.” —Florida Times-Union As FoR us, we're going to keep our old leaks. They've really become part of the family. “LOST—Ladder, between 6th and Spring Surcets, with J. E. Lynch on it. Reward if lett at Lynch she 21 6th Street.” —Parkersburg (W. Va.) Sentinel Come on down, J. E. All is forgiven. “WANTED “ONE to do detective and farm work; state ¢ perience and wages.”"—Indianapolis Star THEM cows sure need watching. “PERSONAL—YNG. MARR. CPL. DRIV. CAL. May 13. Packard Scd., take 1 of 2 pass ref. ex.; shr. exp. Address C 109, Tribune —Chicago Tribune On, For heavens’ sake stop wasting words and come to the point. “LOST—Saturday. Taken by mistake off wan at Glen Rock, Reward for return. No qu asked. Lehner, First St., Suffern.” —Midland Park (N. ].) Post We'tt probably have to count that day as lost. “Ever sce a noisy fly buzzing around a busy plow horse? Didn't it remind you of a cynical critic and his relation to America’s civilizavon? —Detroit Free Press Nor exactly. “FOR SALE “SMALL MALE cHIMUAHUA DOG, 2 YEARS, $I Water-Proof Khaki Tent, 20x30, 7-ft. wall, for dollars; a real bargain, Banners, Big Snake Monkeys, 2-Headed Baby, Waltzing Mice, $ each.""—The Billboard. Nor for us. The tent isn’t big enough. PRIZE-WINNING ALIBI A poLiceMAN was standing in front of a movie theater, when he saw a blind beggar emerge from the darkened in terior. The cop collared him. “Hey, you!” he shouted. “Whatchs doin’ in that pitcher show?” Said the Beggar: “I—er—just went 9 to listen to the subtitles, officer.”” oot The comicbooks.com