Life, 1928-06-07 · page 3 of 54
Life — June 7, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **Hamilton Watch Company advertisement**, not satire or political commentary. The ad uses a sentimental narrative framing: a graduation gift of a Hamilton watch will be remembered fondly throughout the recipient's life. The text emphasizes the watch's reliability and precision—Hamilton watches were famously used on railroads, hence the tagline "The Watch of Railroad Accuracy." The visual elements show: - A scene of gift-giving (top) - Various Hamilton watch models available for women and men - Close-up photographs of the watches themselves The emotional appeal targets parents/gift-givers by suggesting a Hamilton watch becomes a meaningful keepsake. The railroad accuracy angle establishes the product's credibility through association with rigorous timekeeping standards. This is straightforward commercial marketing, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
will recall this Scene eventful at d from 20 ? \VHERE will her diploma be? Rolled away in a corner of the cedat chest. And where will his fraternity pin be? Dropped... long since... into the jewelry case of the girl who be- came his wife. What definite remembrance will this young man and this young woman still carry when, for instance, the class of 1948 come forward for their degrees? If a Hamilton Watch accompanies the young graduate down from the platform, it will be looked at not once but a dozen times every single day. Often it will recall this scene. Al- ways the wearer will know—accu- rately, exactly, confidently —just what time it is. There is a thrill in first possessing a Hamilton that the wearer never does quite get over. At first its ac- curacy seems nothing short of amaz- ing. And then, as the years come and go, you grow to depend upon it asa friend who simply does not know how to tell you anything but the truth. The Hamilton has justly earned its title,"the watch of railroad accuracy,” not by chance, but because railroad regulations demand that trains be timed by watches of known accuracy. And so you will find that Hamiltons ride in the cab of the “Twentieth Century Limited,” the "Broadway Limited,” the “Olympian” and many other famous flyers of the rails. Would you like to glance over an interesting booklet showing some of the beautiful new Hamilton models and telling a bit about the care with which they are made? Write for a free copy of “The Timekeeper.” Hamilton Watch Company, 899 Columbia Avenue, Lancaster, Pa. Upper. The OVAL, In filed or 14h gold; plain ‘or engraved. $55 to $87. Center. The TONNEAU. Filled or 14h. Plain or engraved from$55i0$87. THE BRUNSWICK. In 14k green or whito Lower. The SQUARE. goldengraved, withdial _—Filled or 14h plain or en- shown, $112 to $172, gravedcases. $5510 $87. Hamilton Wrist Models for women start at $43 hamilton THE WATCH of “Kailroad Hecuracy comicbooks.com