Life — June 7, 1928 — page 1: what you’re looking at

What you’re looking at

This is a Life magazine cover from June 7, 1928 featuring political satire about Herbert Hoover's presidential campaign. The large caricature depicts a stern, angry face labeled "HOOVER — THE LOST HOPE," with the figure's body composed of pages (suggesting he's a "paper" candidate or hollow platform). Below are small silhouettes of a man running, an eagle, and a bear—likely representing different political factions or concerns. The satire suggests Hoover has become an unpopular or defeated figure despite his candidacy. The announcement that "WILL ROGERS announces his platform in this issue" indicates the magazine is using prominent humorist Rogers to critique Hoover's actual platform, treating the politician as a subject of ridicule rather than serious consideration.