Life, 1928-05-31 · page 34 of 34
Life — May 31, 1928 — page 34: what you’re looking at
What you’re looking at
This page announces that humorist and entertainer **Will Rogers** has accepted a nomination to conduct a satirical political campaign exclusively in LIFE magazine. Rogers will publish weekly speeches building a mock platform, naming a fictional cabinet, and critiquing Congress and opposing candidates. The text emphasizes that readers of all political affiliations—Republican, Democratic, Farmer-Labor, Socialist—should read Rogers's commentary, framing LIFE as the *only* place to hear his views. A caricature by artist Miguel Covarrublas depicts Rogers. This is political satire through humor rather than a genuine candidacy. Rogers was a famous wit known for sharp social commentary. The campaign serves as LIFE's vehicle for political satire and social criticism during what appears to be a U.S. election year. The left page is a Canada Steamship Lines advertisement—typical of period magazine layout mixing editorial and advertising content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VACATION WORRIES a Cc THIS YEAR aD Don’t bother about hotels and trains and schedules— Let us arrange your trip! Whether you have weeks or only a week-end of leisure there is an all- expense tour that makes a_ perfect holiday. The Great Lakes Niagara to the Sea The 1000 Islands Montreal - Quebec and the Saguenay Golf at Murray Bay Fishing at Tadoussac Surely a variety of adventures from which to choose. And they don’t cost much! For full information and descriptive booklets, write or call CANADA STEAMSHIP LINES 715 VICTORIA SQUARE, MONTREAL, Que. TORONTO, Ont.— 46 Yonge Street DETROIT, Mich.— 419 Dime Bank Bidg. NEW YORK, N.Y.— 535 Fifth Avenue PHILADELPHIA, Pa. 202 Liberty Bldg. PITTSBURGH, Pa. 195 Union Trust Bldg. ROCHESTER, N.Y.— 705 Temple Bldg. BOSTON, Mass.— 216 Old South Bldg. BUFFALO, N.Y.— Ellicott Square CHICAGO, IiL.— 112 W. Adams Street CINCINNATI, Obio— CLEVELAND, Ohto— Union Trust Bldg. 117 DixieTerminal Arcade will conduct his campaign in LIF Will Rogers has accepted the nominatio His campaign starts immediately! Ever week, from now on, Will Rogers will make speech in the pages of LIFE. He will buil his platform; he will name the members his cabinet; he will say what he thinks ab Congress; will ask embarrassing ques tions of the candidates of the other parties No matter what your political affiliations Republican, Democratic, Farmer-Labor, Socialist—you will want to hear what Rogers has to say, and the best, nay, the ONL' place you can hear it is right here in pages of LIFE. REx. we we Will Rogers starts bullding his plat of this Issues Is a devastating caricature Bie Covarrublas. Make sure, now, of your copy us 7 the handy coupen. Remember: never miss the next Issue, and the two of Lr ts going to be one of your most possessions. em emeeeeeneceane { TEAR HERE Jrcweeeneeeeenees SEND ME LIFE FOR ONE YEAR FIVE DOLLARS ENCLOSED your subseri back-dated to with the first of the 4 WAT Rogers Campaigns pots cromt hete.cersreresrnrssemsernssnsees (an LIFE, 598 Madison Avenue, New York Cit) a ‘THE DEVINE HALLENBECK COMPANY. INC PRINTERS, KEW YORK comicbooks.com