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Life, 1928-05-24 · page 38 of 38

Life — May 24, 1928 — page 38: what you’re looking at

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Life — May 24, 1928 — page 38: Life, 1928-05-24

What you’re looking at

This page is primarily **advertising and satirical humor pieces**, not political cartoons. The main Dentyne gum advertisement uses a photograph of a smiling man to promote teeth whitening—the pitch being that an attractive smile depends on clean, white teeth. The copy promises the gum "keeps breath sweet, teeth clean and pearly white." Below are humorous filler pieces typical of Life magazine's satirical content: 1. **"The Complete Letter Writer"**: A joke letter from a Georgia customer to a clothing firm, written in deliberately poor grammar with repetitive phrasing ("same for same"). It satirizes illiteracy and poor business communication. 2. **"A Lexicographer Slips"**: Mocks a dictionary editor who, after years studying words H-K, misses the common Yiddish word "kibitzer" entirely—suggesting academic scholarship can miss everyday language. 3. **"Splendor"** and **"Ho, Hum!"**: Short, mild humor pieces about luxury hotels and women's clothing. The page reflects 1920s-30s Life magazine's mix of consumer advertising and genteel, often condescending social satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Che ENTYNE ..and smile/ It’s the cheery smile that wins! And it’s teeth that make or mar the smile. Keep your teeth attractive—a flash of snowy white behind your smile. Chew delicious Dentyne, the gum that keeps breath sweet, teeth clean and THE COMPLETE pearly white. WIT LETTER WRITER (Received by a New York clothing firm from a Brunswick, Ga., customer) Gextiemen: Please kindly note that we have cend you back a suit that same was no good and Same should be made wright and please kindly note that same cost $20 and please kindly note that we have sold same and same was not like same should have bean and please kindly note that we have made same good we must ask you to do the same for same as same did so please kindly noté that we are this day cending you a check for $46 and when same is made good we will send the balance and please kindly advise us and oblige Yours very truly —New York World. War paint is for Indians, not golfers. Fast and lustrous in color, Reddy A LEXICOGRAPHER SLIPS Coxstoen a scholar who has given his career to the building of a new dictionary. He ig assigned to the preparation of the volume H-K. From his university days to middie age his life lies within these limits. He knows the way to heaven or hell. He analyzes the qualities of hope and happiness. He traces the history of imperialism. He learns what gots are and pictures the flux of into. erance. He tells the history of jails and the conflicts of Jerusalem. He knows how kit. mel is made and what kibosh is. Within the precincts of these four letters his knowl. edge covers all the realms of fact. True, for him love is an item in a later volume, death he has passed by. , Two generations are employed in the prow duction of the great work. The result of this concentrated scholarship crosses the At lantic and is added to the vast pile of erudition stacked in the marble library oa fth Avenue. Every day ten thousand men and women pass through the corridors of this palace of learning. They are types of a population moving in quickstep. They make words of their own by contractions of alien tongues, out of the slang of the stage and the street and from the incidents of their environment. They would be aston ished to learn what is missing from a stupendous twenty-volume collection of the etymology of all speech. For in the lexicon of Oxford there is no such word as kibitzer, —New York Sun. SPLENDOR Wuex Fred Stone stopped over at the fe mous Book-Cadillac, in Detroit, the hotel was as yet brand-new, and was even more resplendent with gold paint than the Para- mount Theatre. The dining-room ceilings, the chairs, the halls and the stairways shricked in a goldea symphony. At bedtime that night, it was Mrs. Stone who reminded her famous husband be hadn't put his shoes outside the door. “Put ’em out, dear,” she said, “and they'll shine them for you.” “Shine ‘em, shucks!” said the Famous Fred. “I'll bet a dime they'd gild ’er JUVENILIA Oxe of the new books we noticed on Bruce Gould's shelf the other day while looking for something to steal was “Anatole Abroad.” We sincerely hope that this is just one of a series and that it will be followed by “Anatole France on a Ranch,” “An tole France in a Jungle,” “Anatole F\ at Military Academy” and “Anatole France at Camp."—New York Evening Post. HO, HUM! Womax, lovely woman— Isn't she fair and sweet? She wears more clothes when she goes Tees don’t stain hands or clothes. Sold everywhere. Redor yellow. 18 for25c. The Nieblo Mfg. Co. Inc., 38 E. 23rd St, N. Y. City me REDDY TEE rere Be sure you get the original and genuine ™ COMPANY, INC, PRINTERS, WEW TORK to bed Than she does upon the street. —Florida Times-Union. ——_—_——— “Beef-steak pie....Cut the into small pieces."—Cookery Recipe. Tirey use those tough fiber door-mats, ¥e believe—Mumorist (London). mat comicbooks.com