Life, 1928-05-17 · page 36 of 42
Life — May 17, 1928 — page 36: what you’re looking at
What you’re looking at
This page mixes advertisements with satirical content typical of *Life* magazine's format. **The Golf Cartoon** humorously advises that while hitting an opponent with a golf club during their swing is unsporting, using properly balanced Wilson clubs prevents distraction anyway—turning product placement into joke setup. **The "Sport-Lite" Ad** uses a dialogue joke: an optimist claims to see good in everything; when asked if he can see good in night driving without headlights, the implication is clearly "no"—a backhanded advertisement for driving lights. **"Daisy and Daphne" (Book Review)** is a satirical poem by Arthur Guiterman reviewing Rose Macaulay's novel. It mocks the protagonist's psychological split personality: "Daisy" is a snobbish, vulgar fiction writer; "Daphne" is her pretentious, charming alter ego. The satire ridicules how she loses her lover when her true identity is discovered, yet profits from publishing a book about the experience—suggesting hypocrisy and that notoriety sells. The page is primarily **advertising with light satire**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When your opponent sneezes at the top of your swing... —it is not considered good form to hit him with anything heavier than amid-iron. This handicap may be partially overcome, however, by waiting till his back is turned and using a properly balanced club for the operation. On the other hand, if you are already using properly balanced clubs (Wilson Interrelated Irons, to be exact) it will take more than a sneeze to throw you off your swing. Wilken GOLF EQUIPMENT WILSON-WESTERN SPORTING GOODS CO. New York Chicago San Francisco FLASHES FROM THE Sport-Li The Optimist: “I can see good in anything.” The Motorist: “That so? Can you see good in driving at night without a SPORT-LITE?” UNITY MFG. CO. 2017S. Michigan Ave., Chicago, Il, Please sead information on SPORT-LITES. Makeof car tis Name Addr NESS ATO ESSE REI OSTWN OG VANE RENO LIFE ; Belmont % Hospitality ; Gian To See You? ‘ Wuen you are ushered through the imposing portals of the Belmont you enter a warm, home-like atmosphere very welcome and restful to the tired teaveler: . . ‘n spite of the imposing architectural details of the lobby and _ its handsome equipment there is an inde- finable feeling that you are arriving at the home of some good friend. Every moment that passes heightens that impression. You feel that the courteous greeting of the room clerk is not merely perfunctory, that he is trying his best to give you the very best the hotel affords. From that moment on every employee of the hotel gives you the comfort- able feeling that they are glad to see you. And they are. ! Hotel Belmont Park Ave. and 42nd St. At Grand Central Terminal New York City A Bowman Bittmore Horer SOPRA CDRA CANAD! The i le on mm driving lights Longer, Stronger Beam easiest to operate. Most beautiful appearing — moder- ately priced. A standard acces- sory with most cars. Complies with legal restrictions in all states. DeLuxe size $25.00— small size $17.50. Fill out coupon for information. UNITY MFG. CO. 2017S. Michigan Ave. Chicago | RHYMED REVIEws Daisy and Daphne By Rose Macaulay. Boni & Liveright, Miss DapHne Datsy Srtpson’s fate Was psychologically cruel; An English girl of low estate, Her personality was dual. Miss Daisy owned a timid soul Of snobbishness and fibs compacted; Miss Daphne symbolized the role That Daisy loved and sometimes acted, As Daphne, pretty, bright, alive, Upon occasion mildly flirty, Piquant she was and twenty-five; As Daisy she was plain and thirty. When Daphne caught a nice young man, Her lower self evolved a hazy And surely ineffective plan To cloak the truth that she was Daisy, She never told that Daisy wrote Perverted news and sloppy fiction And came of folks of little note With vulgar ways and faulty diction. Such facts, though ably lied about, Are never safely under cover; Of course they found Miss Daisy out, And that’s the way she lost her lover. While Daisy loves him quite a bit And grieves for him, beyond con jecture, Her latest book has made a hit And so she's coming here to lecture. T hope she wins a truer swain As courtly as Sir Walter Raleigh, Achieves a finer soul and brain And learns to write like Rose Macaulay. Arthur Guiterman, TRYING DAYS Wno can blame the young ladies that carry steaming things about in restaurants if they become irritated these days? One of them, thoughtful and adream, placed before a large pettish lady, who had ordered cocoa, a cup of black coffee. “What is this?” cried “What is this? I say!" Everyone ‘That, madam,” said the waitress sweetly, “is the Panama Canal.” —New Yorker. Minister (on the links): I notice that the players who get the lowest scores never swear. Gioomy Gotrer (digging another slice of turf): Why the heck should they? —Metropolitan Golfer. ee ‘Americanism—The law assuming Jo are innocent until proved guilty; the publ assuming you are guilty and will be p! innocent.—Columbia State. Lai “Tut Splen turn ¢ “Bi low! I'm st Sanpo: nent I “We Phone comicbooks.com