Life, 1928-05-17 · page 33 of 42
Life — May 17, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains several brief satirical jokes typical of *Life* magazine's humor section, plus period advertisements. The main cartoons mock social pretension and racial stereotypes common to the era: 1. **"Reason Enough"**: A wealthy factory owner claims he stays in a small town because he's "the horse"—a self-deprecating joke about his importance. 2. **"Too Much Uncle Eph"**: Jokes about divorce, including a dialect-heavy scenario about a character named "Ephraim"—using exaggerated African American vernacular humor. 3. **"The Up and Down of It"**: A racist joke featuring "Rastus," a stereotypical Black character who misunderstands "elevators" on an airplane, confusing the term with elevator mechanics. The advertisements feature men's clothing (Wetzel, Brooks Brothers) and wedding formal wear—typical luxury goods for the magazine's affluent readership. These jokes reflect attitudes toward race and class that modern readers would recognize as offensive stereotyping.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REASON ENOUGH He is a man of means, a well-groomed fellow who has reached what one might call the favorable fifties. He spends quite a lot of his time glancing around at his factories. He lives, however, in the smallest town in which he owns a factory. Recently while he was visiting a rather lace-curtain friend of his the friend remarked: “But why do you stay in such a one-horse town?” “Perhaps because I happen to be the he replied modestly. —Indianapolis News. horse,’ _—_ TOO MUCH UNCLE EPH A rastor says abolition of religious mar- riage ceremonies might diminish divorce, but how “d that affect such cases as Aunt Cha applying for divorce because “I done lost my taste for Ephraim”? —Louisville Times. Two high-pressure song writers dashed off @ piece about the Bremen flight and had it on sale next day in New York, Those who have heard it claim the boys pass through several fogs and and on a rock.—Detroit Nets. LW yy YD) Wy Ch iy s ion = 73 TE SS “THAT REMINDS ME. I MUST HAVE MY LIGHTER FIXED.” —Columbia Jester. Ir strikes us that what this country needs is a good harmful cigarette. —New York World. 31 THE UP AND DOWN OF IT He was a good cook, and the explorers were trying to persuade him to make the long flight into the wilds with them. “Oh, Rastus! Come on and go! Noth- ing’s going to happen to you.” “But what if Ah gits up dar and wants to come down in a hurry?” “Why, didn’t you know the plane was equipped with elevators?” “Elevatahs! Hee, hee, hee! Dem eleva- tahs sure to be gwine up jes’ when Ah’'s a-coming down! No, sah, boss! Not me!” —Aero Digest. Glass Ginger Ale with tablespoonful Abbott's Bitters delightful tonic and palatable. Sample Bitters by mail, 23 eta in stampa C. W. Abbott & Co., Baltimore, Md: ANTECEDENTS Atexanper Woottcorr says that Harpo Marx and Jascha Heifetz, the fiddler prodigy, were talking one day, and Heifetz told of his childhood days. When he was seven years old he gave his first recital. “LT have been a self-supporting citizen jever since.” “Before that,” said Mr. Marx, “I suppose you were just a bum.” —Louisville Courier-Journal. Li Great Neain, Canada and British Possessions. Patent Off rt and illustrations in Lave are copyrighted. For Reprint Rights in opply to Lire, Rolls House, Breams Buildings, Fetter &. The foreign ‘trade supplied from Live's louse, Breams Buildings, London, E. C. be returned unless accompanied by stamped and C.,, England. is published every Thursday, simultaneously in the United Sates, Title registered in U. addressed envelope. to the date of Live does not hold itself responsible for the loss or non-return of unsolicited contributions, Notice of change of address should reach this office two weeks issue to addressed to LIFE, $98 Madison Avenue, New Yearly Subscription Rate, $5.00 (Cenation, $5.80; Tersiemt $6. #ex grige be affected. All communications should be York. Alet=el Esrablished 1876 2and 4 E Forty-Fourth Streer NEW YORK | Fouowine the form of fashion with the touch of good taste is a dis- tinctive attain: | { ment of Werzet. ‘Tacment con. flemens LOTHINGS MADISON AVENUE COR. FORTY-FOURTH STREET, N. Y. ESTAGLISHED 1818 ods, Wedding Outfits Send for Price List of Format Dress BOSTON PALM BEACH NEWPORT RITTLE BUILOING peaza VILDING AUORAIN BUILDING TY Reae 220 Bae Avene comicbooks.com