Life, 1928-05-10 · page 50 of 50
Life — May 10, 1928 — page 50: what you’re looking at
What you’re looking at
This is a promotional page for *Life* magazine's redesign, not a political cartoon. The page solicits reader feedback by featuring a mock letter template praising the new publication. The text mentions prominent contributors—Robert Benchley, John Kieran, Robert Sherwood, Walter Winchell, Baird Leonard, and Agnes Smith—who were well-known humorists and columnists of the era. New departments like "Neighborhood News" and "Life Lines" are highlighted. The humor lies in the final paragraph: the editors openly admit they've "sketched out for you the kind of opinion we like best," then cheekily suggest readers send a subscription payment ($5/year) instead of written feedback. It's self-aware satire about soliciting praise—the magazine essentially provides a pre-written endorsement and jokingly implies that money speaks louder than words.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
well. did youlike it { What is your opinion of the new LIFE? How do you like the new make-up, the new features? Did you smile with Robert Benchley, John Kieran, Robert Sherwood, Walter Winchell, Baird Leonard and Agnes Smith? What do you think of Neighborhood News, Life Lines, the other new departments? This sample copy of the new LIFE is just a hint of the good things in the LIFEs to come. New features —new artists—new writers: if you want a good laugh at what's going on in the world, read the new LIFE. Write to the Editor zow. Tell him what you think of the new LIFE. We want your opinion! Just to make it absurdly easy, we have sketched out for you the kind of opinion we like best. Nothing you could say on your most expensive stationery would please us more! Dear Editor: — Enclosed find five dollars for a year's subscription....that's what I think of the new LIFE! — Yours truly, 598 Madison Avenue, New York, N. Y comicbooks.com