Life, 1928-05-03 · page 40 of 46
Life — May 3, 1928 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Jasper National Park in Canada, presented by Canadian National Railways. The large illustration depicts a scenic mountain landscape with a figure in the foreground—likely meant to represent an idealized tourist or adventurer enjoying the alpine scenery. The right column, titled "Along the Main Stem," is a **satirical advice column** by what appears to be a worldly correspondent addressing a young man named Willard. The humor targets 1920s anxieties: Willard's father fears Broadway's dangers (con men, "Broadway Butterflies"—a euphemism for women of questionable virtue). The columnist dismissively mocks the father as a killjoy ("ah-ah") while offering cynical advice about night clubs, speakeasies, and roof-garden establishments—reflecting Prohibition-era nightlife and the social divisions between "respectable" hotel venues and illegal speakeasies. The satire critiques both parental prudishness and the reality that expensive entertainment still overcharges customers, while casual morality runs rampant.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
38 Life CANADIAN NATIONAL—TO EVERYWHERE IN CANADA THE GEM of THE ROCKIES Ve Jasper National Park, the Alpine paradise of the Canadian Rockies. 5300 square miles of scenic grandeur, including many of the highest peaks of this famous mountain region. Here, you can enjoy many and varied recreations. Moun- tain climbing with Swiss guides. Golf on an 18-hole course, and in a most magnificent setting. Glorious hours of trail riding or hiking through scented forests, past lake and roaring torrent. Motoring on the finest of mountain roads, including the scenic Athabaska Valley drive to Mount Edith Cavell. Unsurpassed bathing in outdoor heated pool, and boating on beautiful Lac Beauvert. At Jasper Park Lodge you revel in a pleasing relaxation of formality. Accommodation for 500 guests. Rates $7.50 a day up, American Plan. Open May 21st to Sept. 30th. Jasper Golf Week, Sept. 8th to Sept. 15th. [CANADIAN NATIONAL CThe Largest Railway System in America Boston Portland, Me. 333 Wahiegon'se, OFFICES orottinckny Se. Buffalo KansasCity Portland, Ore. Please send me your free booklet on 11 So, Division St. 706 Grand Ave, Pacific Building Jasper National Park. LIFE-4 Chicago Loa Angeles 202 Tamhill St 108 W. Adams St. oe? SPEIRS. Louis pas ircinnatin, Minneapolis, 1 2 proses se Termina ¢. Pau 49 E. dth Serect 518 Second Ave. So. 55 pase Fifth Sereet Cleveland New York San Francisco 948Union TrustBlig. 05 Fifth Ave. 659 Market St. Philadelphia Seattle 1500 Chestnut St. 1329 Fourth Ave Pittsburgh Washington,D.C. 505 Park Bustling 15th 1 Sus, NW. Along the Main Stem EAR Pat Witrarp: Well, old timer, I am Srieving for you. Your very sad letter is indeed dis- tressing and I’m sorry your pappy js so dead against your coming back to New York when school lets out. What's come over the old sapodillo, anyway? He’s probably been reading that very odd McIntyre again and believes that Broadway is full of boogey-mans. O; that his little boy Willard might be taken in by confidence men or (what the syndicated columnists call) “Broad- way Butterflies.” Good heavens, Wil- lard, your old man is getting to be a regular “ah-ah,” which is the latest New Yorkese for a great big pain in the neck! At any rate, he’s as tire- some as a nice girl who brags about it, but don’t quote me. ND while I don’t know any new card tricks, you might be amused to learn that the night clubs, which are always holding you up without a gun, are asking someone to throw a benefit for them. Well, not all of them, Wil- lard, but most of them have either wilted under the warm spell or have closed on general principles. Those of us nightloafers who must keep goin’ places and doin’ things have discovered that the smarter hotel roofs are the cat's, particularly when a guy wants to put on some dog with his g. f. They only tap you for a dollar cou- vert charge, Willard, the music is swell and you can easily get by with less than a ten spot. And you don’t have to wear your consommé and herring, either! The Biltmore, Commodore, McAlpin, Astor and the other class joints are enticing People Like Me who invariably go out with Other Fellers’ Girls, and the only fault I find with these roof gardens is that you're not allowed to go gay or make whoopee after 1 a. mM. However, any of the 3,000 speakeasies in the Times Square District serve as the next stop—if your John Held, Jr., type doesn’t have to go home early, so there, as somcone is alleged to have once said, you are! THEN there’s the nice-vice places on the Boston Post Road. The Post Lodge, near Larchmont, where the col- lege laddies always gathered, has re opened, and the Ross-Fenton Farm, near Asbury Park, is oke. If you want to get tony, there’s the Canoe Place Inn, near Southampton on Long Island, where they hold your table reservation for thirty minutes. If you are late, you don’t get it no matter what your social standing is. If it is undrap girl shows you crave, the Silver Slip per and the Frivolity Clubs on Broad- way make you breathless, and Miss Guinan has renovated her joy = (Please turn to page 4+) comicbooks.com