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Life, 1928-05-03 · page 34 of 46

Life — May 3, 1928 — page 34: what you’re looking at

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Life — May 3, 1928 — page 34: Life, 1928-05-03

What you’re looking at

This page contains primarily **advertisements and humor columns** rather than political cartoons. The main content includes: 1. **"Be Water Wise This Summer!"** — A Richardson Boat Company advertisement promoting leisure cruising as an escape from "crowded and dusty roads," reflecting 1920s-30s aspirations for vacation comfort. 2. **"The Great Man Solves an Industrial Problem"** — A satirical piece by Tom F. Barry mocking executive pretension. A silent, powerful company leader impresses subordinates by telling them to solve problems themselves, when he actually admits (to himself) he didn't understand the discussion. The satire targets the cult of the "great man" in business who maintains authority through inscrutability. 3. **"Why Judges Wear Out"** — A brief satirical poem from the *New York Times* questioning whether imprisonment truly reforms criminals, or merely restrains them temporarily. 4. **"Mrs. Pep's Diary"** — A gossipy society column detailing trivial domestic and social events (Easter flowers, lunch parties, card games). The page reflects typical Life magazine content: lifestyle advertising, workplace satire, and society humor for educated middle-class readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Be Water Wis Take to the water this summer—in a Cruisabout— sleep comfortably in its roomy berths—lounge care- lessly about during the day —fish to your heart's content from its cockpit—feast off the glorious meals that come from its well fitted galley! Leave all your troubles ashore ! This S ! 1s Summer, Water motoring, with no crowded and dusty roads, will reveal to you an entirely new pleasure. The Cruisabout folder will bring you complete details about this superb boat. It will be sent freely and in- stantly at “your request. Write for it to-day! RICHARDSON BOAT COMPANY, Inc. 398 Sweeney Street North Tonawanda, N. Y. Cruisabout display rooms in: New York Chicago Washington Detroit Amityville, L. L. Philadelphia Boston Galveston, Texas Richardvon RALAL AA BA ABABA A HE 7 MASTER Crarabout~ DS (OW The Great Man Solves an Industrial Problem HE great man, noted for his un- willingness to talk, sat back and listened with interest to the roundtable discussion among his subordinates. For hours the conference continued, and still the oracle remained silent, strong, impassive. The participants in the issue before the board had at length exhausted it and themselves. All eyes then turned to the stolid figure at the head of the table. “What's your opinion, Chief?” they asked as one. The great man blinked reflectively. At length he spoke. “T think,” he said slowly, “that much of what you have said is correct. I suggest, however, that each of you work out the problem in your own way. That is my best judgment.” The subordinates jumped to their feet and shook his hand warmly, de- parting much encouraged. The great man continued to stare into space long after they had gone. “T wonder,” he said to himself, “what the deuce they were talking about. Phew! That was a close call!” Tom F. Barry. Why Judges Wear Out Wuex I my fellow-creatures kill I suffer from a mental ill. To hang me, then, is wrong, indeed; Simple restraint is all I need. But once confined by lock and chain, I suddenly am sound and sane. How cruel, then, that I should be Defrauded of my liberty! —New York Times. It’s coming—Nezt Week— the NEW LIFE—See page 41 Mrs. Pep’s Diary . 31 Our house still radiant yj Aart Easter flowers, which bs holding out more bray; than I could have hoped in the face ¢ Sam's original ideas of temperin, the rooms at night for their preserva! but I did warn him that if he blaste the rose tree, I should be off to a fir of divorce lawyers without stopping fe, my morning tea. Marge Boothby betimes, telling how she had received; plant so dead and bedraggled both to blossom and foliage, in spite of cost); ribbon and sturdy pussy willow, th she had telephoned the florist in angr that he had sent her something whid looked like a joke, whereto he respond. ed that he suspected the donor ha meant it as such, having selected it frou the back yard cast-outs, so that zany of an A. Dodds is up to his old trids again, and I wonder that the florist dd not have him sent to Bellevue for lay- ing out all that money on nought buts laugh, which would not have been » good, neither, if Marge had failed bi expectation of her reaction. To Alice Acton's for luncheon, of hors d'euvre, shad roe, a vegetable casserole and ra! sherbet, all very fine, and afterwards» cards, Alice showing us a new way ¢ arranging goulash hands which I & fear even to mention in my diary b cause of the thirst for informatia which my admission about onion soc au gratin did awaken, but I can at leas] say that, after the goulash has bee dealt, four cards are exchanged witl| each of the (Please turn to page 4) ARS. Eyes that have aT “{T”, . . that magnetic something which attracts others .. . usually lies in the eyes. Don't be dis- couraged if your own eyes aft dull, lifeless and unattractive. A few drops of harmless Murine will brighten them up and cause then to radiate “IT.” 60c everywhere. Re EYES comicbooks.com