Life, 1928-05-03 · page 2 of 46
Life — May 3, 1928 — page 2: what you’re looking at
What you’re looking at
This is primarily **an advertisement**, not political satire. It's a 1920s Dodge Brothers promotional piece inviting *Life* magazine readers to test-drive the Senior Six model priced at $1595. The visual shows a convertible cabriolet with an illustrated scene inside the car's interior—a pastoral landscape with a cottage, suggesting leisure and escape. This was typical advertising imagery of the era, emphasizing that owning this moderately-priced vehicle would provide luxury experiences. The copy compares the Senior Six favorably to cars "costing well over two thousand dollars," positioning Dodge as offering comparable quality at lower cost. The invitation to call local dealers and arrange home delivery reflects 1920s sales practices. There is no political commentary or satire present—this is straightforward automobile marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CABRIOLET F.0.8. DETROIT SA Special Invitation to bife Readers See ik Deas Beaches lerlon to demonstrate the Senior Six to readers of Life Magazine. Simply call your local Dodge dealer and mention this invitation. A car will be delivered at your home or office and you can drive it anywhere you like. The moderate price of the Senior Rives you no hint of its magnificent power,speed, smoothness and beauty. We want you to know what a re- markable performer it actually is; to experience personally its superb luxury and riding, ease. ‘We want you to compare it with vehicles costin3, well over two thou- sand dollars, for you will discover the same charm of custom detail and the same effortless mastery of high- way and hill. RS.V.P! Uouse BrRorvers enior ix ALSO THE STANDARD SIX $875 TO $970 AND THE VICTORY SIX $1045 TO $1170 comicbooks.com