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Life, 1928-04-26 · page 33 of 35

Life — April 26, 1928 — page 33: what you’re looking at

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Life — April 26, 1928 — page 33: Life, 1928-04-26

What you’re looking at

This page combines theater reviews with period advertisements. The main content includes: **"Ask the Hostess"** section: Advertises Melachrino cigarettes by explaining that Turkish tobacco burns slowly and stays "cool" throughout smoking—addressing a genuine complaint about cheaper cigarettes that burn too fast and become harsh. **"Be Little that's the Charm"** ad: Promotes Marmola prescription tablets for weight loss, reflecting 1920s beauty standards emphasizing slenderness. The copy normalizes diet pills by claiming millions used them for 20 years. **Theater reviews**: Brief notices of Broadway shows including *A Connecticut Yankee*, *The Fire O'Clock Girl*, and *Show Boat*. **"Stops Air Sickness"** ad: Advertises Mothersill's remedy for travel nausea across multiple transportation modes. The page reflects early 20th-century consumer culture: cigarette marketing emphasizing quality, diet pills presented as medical solutions to achieve fashionable thinness, and remedies for modern travel ailments. All advertisements use pseudo-scientific claims normalized for the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Confidential Drama Guide (Continued from page 29) Eye and Ear Entertainment The Beggar's Opera. Forty-Eighth St—Effec- give revival of John Gay's interesting work. ASK THE HOSTESS When the guests have gone, she sees ashtrays of half-smoked cig- A Connecticut Yankee. Vanderdilt—King It’s all because the ordi- ‘his Gang set to music—and why not? *“fWuliam Gaston and Constance Carpenter. The Fire O'Clock Giet. Shuberi—Just about as Mfidactory as a musical show can be. With lary Eaton and Oscar Shaw. Funny Face. Alvin—The sort of thing that Gf other shows seem flat. Those ‘hires in top form, and Victor Moore n Kent to make you laugh. Golden Dawn. Hammerstein's—Operetta in a bensy Good News. Forty-Sixth St—Co-eds take wee egrees with song and dance. A riotous Tmomedy totally disregarding the speed Arettes. nary cigarette burns so fast that it cooks away its own flav Be- comes too hot, too parching to be enjoyable. With Melachrino you're at the height of enjoyment at the half-way point. The fine Turkish tobaccos are slow-burning .. . The Greenwich Village Follies. Winter Garden therefore coool... therefore —The new revue. reviewed later. Be Little that’s the Charm mild. That's why you enjoy Melachrino to the tippiest end. TRIAISTARALNKUNVINTD M.WEXACHRING 809 |) OV CeaneT> AM Wey , aa The ONE cigarette sold the world over = MILD ano COGDL Banish Fat mee! M\ELACHRINO CIGARETTES ta ee Ansext-stixpep Prorrsson: Do you know, my dear, I was so busy remember- ing what you asked me to buy you that I forgot to stop and get it. —Boston Transcript. Imperial—"A Kiss in a Taxi” All ideas of beauty, style and fitness call for slender figures now. All who seek to please, in movies or society, circle you can_see that most folks now are slender. Fat is the exception. One Srest Fenson js Marmcla pre- scription tablets, People have used them 5 . ; for 20 years—millions of boxes of them. | o,%ep, Shutting ,.Doly's TA high-stepping col- They have told the results to others. The fary vi : Manhattan Mary. A pollo—Well, there's Ed No abnormal exercise or diet is re- Cohan musical shows. quired, though moderation helps, The My Maryland. Jolson's—The Yank and results of Marmola come through sup- Johnnie Reb sing it out together. Plying a substance which Nature em- Rain or Shine. Coham—A first-rate circus loys in nutrition. Its purpose is totum | entirely surrounded by Joe Cook. E. ys} purpo: food into fuel and energy, rather than Rosalie. New Amsterdam—Gershwin has re is Show Boat. Zieg/e’d—Edna Perber's roma: foEX“{Y box of Marmola contains the | turned" into extravaganza, Real music and a formula, also the reasons for results. great cast. This is to let you know just why it acts Sunny Days. and avoid any fear of harm, goes musical, Prank McIntyre and Billy B. Van jMemole hes for tro decades held top provide the laughs. lace in this field. Go learn the reason. \ little musical comedy of aviation. tion. ‘Train, Auto, Car or Air i The Three Musketeers. Lyric—Mr. Ziegfeld’ Travel Sickness yields ‘promptly to need it. No one can afford to be abnor- | ace of shows. Don't miss it. — Mothersill’s. 36 mal when reduction is so easy. Order 73+ & $1.50 at Drug Stores or direct now— before you forget it. % The Mothersill Remedy Co., abt. M pia F Sew York lontreal Marpola prescription tablets ere ULL of fun, replete with Paris Eoodoa f your druggist is out, will get ridicule, stuffed with sat- ire— The Burlesque Number must banish excess fat. slender figures now seen everywhere are Wyan— ints fat, “The can in boned on wide rs. written some great music for Jack Donahue and a Take the Air. Waldorf—Will Mahoney's clown- ausea, ditziness and faintness Watch what it does for beauty, health them at once of Lire. Coming Nest Week. Note how many do that. In every largely due to that. The Merry Malones. Evlanger’s—One of those . a yn Miller. re teachand widely Marilyn Miller. This is a swell show ing is almost the whole show. The rest is a nice caused by all forms of Travel Mo- and vitality! Then tell your friends who ‘Dre: tion Jablet; Ve Bleasant Way to Reduce comicbooks.com