Life, 1928-04-19 · page 42 of 43
Life — April 19, 1928 — page 42: what you’re looking at
What you’re looking at
This is primarily a **promotional/advertising page** rather than a satirical cartoon page. **Left side:** Life announces two upcoming special issues. The May 3rd "Burlesque Number" will parody other magazines—*The Saturday Evening Post*, *Harper's Bazaar*, *Scientific American*, *Collier's*, and others—mocking them as "foolish contemporaries." The cover is by John Held, Jr., a famous cartoonist known for Jazz Age illustrations. The May 10th issue promises a "New Life," hinting at major redesign. **Right side:** This is a travel service advertisement for "Ask Mr. Foster," promoting western ranch vacations and summer camps for children. It lists travel agencies and hotels across North America where customers can book reservations. The smiley-face emoticons on the left are purely decorative. The page reflects 1920s leisure culture and magazine competition rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
40 read Life regularly EVERY week ! Coming (May 3rd) The BURLESQUE NUMBER featuring The Saturday Evening Post — True Con- fessions — Harper’s Bazar — Scientific American — College Humor — American Mercury —Collier’s—and many other foolish contemporaries. The cover is by John Held, Jr. COCCI DKY Coming (May 10th) The NEW LIFE And when we say “new” we mean NEW —This number (which will be out in three weeks) is the most important event in Lire's history—watch for it! read Life regularly ~ EVERY week! ‘THE DEVINE HALLENBECK COMPANY, INC, PRINTERS, NEW YORK | and what equipment they should have. Ghe Ask Mr. Foster Travel Service VACATION ON A WESTERN RANCH — the freedom of it! The great gain in healthy vigor and renewed energy! A horse for your own exclusive use— riding the range— fishing the mountain streams — breathing to the full the pure air of the high and wide spaces—eating wholesome food with ravenous appetite! Then at night sitting about the glowing fire in the big log house—and you sleep because you must. Mr. Foster knows from personal visitation of satis- factory ranches in Montana and Wyoming, Idaho, Colorado, New Mexico, Arizona and California. Rates are very reasonable—why not try the Ranch Vacation? SUMMER CAMPS FOR BOYS AND GIRLS. The life of the camps is of the greatest benefit to the girl or boy out of school, for a few weeks of relief from indoor study. Ina properly operated camp the young: | sters will learn as much as in school and will gain in 7 sturdy health and rugged strength, and will have a | gloriously good time to boot. But it must be the right sort of a camp. Mr. Foster has investigated camps carefully. At his offices may be had reliable information of scores of camps in all parts of the country, from California to Maine and Canada, and in Europe. Help is here available in deciding where the young people should go Then the ticket will be purchased, the reservations secured—all details attended to and never any charge. 2M 2M wD MONTREAL DEL_MONTE—Hotel Del Monte TORONTO BOSTON—The Copley-Plaza BRETTON WOODS — Hotel Mount Washington (Summer) MANCHESTER. VT.—Equinex House (Summer) PORTLANO, ME. — The Eastland ‘Sui (Summer) BURLINGTON, VT.—Hotel Vermont (Summer) umamer’ NEW YORK—Lerd & Taylor, Fifth Avenue NEW YORK — Hotel Penarytvanta, Seventh Av BROOKLYN—Frederick Loeser & Ce. NEWARK—L. Bamberger & Co, ALBANY PHILADELPHIA — Strewbridee & ATLANTIC: CITY Foster Gulldiag, Beard: iehigan CLEVELAND—The Higbee TOLEDO—The Lion Dry Goods Co. DETROIT—J. L. Hudsen Co. GRAND RAPIDS—Herpel:helmer Co. CHICAGO—Carson Pirie Scott & Co, CHICAGO—The House MINNEAPOLIS—L. $. Donaldson st, “LOUIS — Seruecs-Vanderveert- Barney DENVER—The Demer Dry Goede SACT LAKE CITY—Utah Hotel SAN FRANCISCO—Hotel Stewart SAN FRANCISCO—The White House SAN FRANCISCO—Palace Hotel PORTLAND—Meler & Frack Ce. SEATTLE—I212 Fourth Avenve LOS ANGELES—J. W. Rodiason Co, LOS ANGELES—Hotel Ressiya LOS ANGELES—The Ambassage- Los ANGELES — Security Trust & Savings Bank PASADENA—Hetel Maryland (Wie. LONG BEACH—Buftums’ SAN DIEG Trust & Si PHOENIX—| Adams (Wister) WASHINGTON—Weedware & Leth. WASHINGTON—The Mayflower BALTIMORE—Equitable Trust Ce. CINCINNATI—The H. & 8. Pesue new, a QRLEANS — Tho Roseeret EU PASO—Hotel Paso Del Marte 00 W. Bay JACKSONVILLE — Hotel Windsor (Winter) ST AUSUSTINE—s3 King Street DAYTONA BEACH—S, Beach Street (Winter) PALM BEACH — Opposite Hote! Royal Peinciana (Wiater) WEST PALM BEACH — Hotel £1 Verano (Winter) MIAMI 106 ra Flagler Street (Winter) ST, PETERSBURG Central Avenue and 2nd Street (Winter TAMPASHillsbere ‘Netel, (Winter) ORLANDO—The Angedilt (Winter) wn EXECUTIVE OFFICES: 130 West 42p STREET New York City comicbooks.com Fest Mational |